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  • Fast-Growing TubeMogul Aims at Programmati...(03:13)
  • TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
  • Date: September 29, 2012
  • Source: BeetTV
  • Programmatic Video Ad Buying Lifts Global ...(06:32)
  • An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
  • Date: January 25, 2013
  • Source: BeetTV
  • Programmatic Video Ad Buying Raising Tensi...(03:53)
  • While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging betwee...
  • Date: July 14, 2013
  • Source: BeetTV
  • Brands Tapping Google for In-House, Progra...(03:52)
  • Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google ...
  • Date: February 11, 2014
  • Source: BeetTV
  • LiveRail CEO: Holiday Quarter Will Be Huge...(04:15)
  • Publishers' behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers' embrace of programmatic video ad buyi...
  • Date: September 11, 2013
  • Source: BeetTV
  • Brian Gleason: TV, Not Digital, Is the Key...(11:39)
  • Buying of online display ads through automated, "programmatic" techniques is booming, redefining that segment of the industry. So when will the same h...
  • Date: September 26, 2013
  • Source: BeetTV
  • Netflix Embracing Programmatic Video Adver...(03:39)
  • SAN FRANCISCO - Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand - not as a service which...
  • Date: March 26, 2014
  • Source: BeetTV
  • Magna Global Sees 40% Rise in Programmatic...(08:49)
  • Joanna O'Connell, Principal Analyst, Forrester Research, and Neeraj Kochhar, Managing Director, Programmatic, Magna Global (IPG) spoke about the rise...
  • Date: September 27, 2013
  • Source: BeetTV
  • Programmatic Video Differs Across The Pond(02:31)
  • It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect th...
  • Date: September 24, 2013
  • Source: BeetTV
  • Programmatic Ad Buying to Transform Publis...(09:26)
  • CHICAGO -- With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers' own in-house sales teams ha...
  • Date: July 23, 2013
  • Source: BeetTV
  • Creative Advertising Essential for Progra...(04:16)
  • NAPA, CA -- Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targetin...
  • Date: October 17, 2013
  • Source: BeetTV
  • TubeMogul Rolls Out Viewability in Its Ad ...(06:45)
  • LAS VEGAS -- Video ad platform TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of v...
  • Date: January 26, 2014
  • Source: BeetTV

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