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TubeMogul Aims at Programmatic Video Ad Buying|12|1
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Fast-Growing TubeMogul Aims at Programmati...
TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
September 29, 2012
Programmatic Video Ad Buying Lifts Global ...
An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
January 25, 2013
Brands Tapping Google for In-House, Progra...
Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google ...
February 11, 2014
Programmatic Video Ad Buying Raising Tensi...
While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging betwee...
July 14, 2013
Brian Gleason: TV, Not Digital, Is the Key...
Buying of online display ads through automated, "programmatic" techniques is booming, redefining that segment of the industry. So when will the same h...
September 26, 2013
LiveRail CEO: Holiday Quarter Will Be Huge...
Publishers' behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers' embrace of programmatic video ad buyi...
September 11, 2013
Magna Global Sees 40% Rise in Programmatic...
Joanna O'Connell, Principal Analyst, Forrester Research, and Neeraj Kochhar, Managing Director, Programmatic, Magna Global (IPG) spoke about the rise...
September 27, 2013
Programmatic Video Differs Across The Pond
It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect th...
September 24, 2013
Creative Advertising Essential for Progra...
NAPA, CA -- Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targetin...
October 17, 2013
Programmatic Ad Buying to Transform Publis...
CHICAGO -- With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers' own in-house sales teams ha...
July 23, 2013
TubeMogul Rolls Out Viewability in Its Ad ...
LAS VEGAS -- Video ad platform TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of v...
January 26, 2014
Videology Reboots to Offer Comined Program...
The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding...
July 13, 2013
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