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TubeMogul Aims at Programmatic Video Ad Buying|12|1
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Fast-Growing TubeMogul Aims at Programmati...
TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
September 29, 2012
Programmatic Video Ad Buying Lifts Global ...
An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
January 25, 2013
Programmatic Video Ad Buying Raising Tensi...
While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging betwee...
July 14, 2013
Brands Tapping Google for In-House, Progra...
Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google ...
February 11, 2014
LiveRail CEO: Holiday Quarter Will Be Huge...
Publishers' behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers' embrace of programmatic video ad buyi...
September 11, 2013
Brian Gleason: TV, Not Digital, Is the Key...
Buying of online display ads through automated, "programmatic" techniques is booming, redefining that segment of the industry. So when will the same h...
September 26, 2013
Netflix Embracing Programmatic Video Adver...
SAN FRANCISCO - Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand - not as a service which...
March 26, 2014
Magna Global Sees 40% Rise in Programmatic...
Joanna O'Connell, Principal Analyst, Forrester Research, and Neeraj Kochhar, Managing Director, Programmatic, Magna Global (IPG) spoke about the rise...
September 27, 2013
Weather Company's Executives on the Import...
The Weather Company explains how is leverages Adap.tv's programmatic video seller platform to maximize revenue opportunities for their media.
June 11, 2014
Programmatic Video Differs Across The Pond
It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect th...
September 24, 2013
Google Has 'Top-Tier Publishers' for Progr...
Automated, so-called "programmatic" online ad-trading techniques may considered a mechanism for buying low-grade ad space. But Google is amongst those...
June 09, 2014
Programmatic Ad Buying to Transform Publis...
CHICAGO -- With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers' own in-house sales teams ha...
July 23, 2013
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