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TubeMogul Aims at Programmatic Video Ad Buying|12|1
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Fast-Growing TubeMogul Aims at Programmati...
TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
September 29, 2012
TV And Video Ad Buying Not Converging: Med...
We keep hearing a lot about how the ad-buying processes for television and digital video may be on a path to merging. But, asked if that was happenin...
January 12, 2015
Programmatic Video Ads Set for Big Growth ...
COLOGNE - Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some...
September 16, 2014
Programmatic Video Ad Buying Lifts Global ...
An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
January 25, 2013
Programmatic Video Is Targeting Voters in ...
With local television advertising inventory maxed out in the current election cycle, hundreds of campaigns around the country are using programmatic v...
November 02, 2014
Programmatic Video Ad Buying Raising Tensi...
While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging betwee...
July 14, 2013
Programmatic Video Can Learn from Display
As programmatic video continues to grow, it can learn lessons from display ads, says Vik Kathuria, Global Chief Media Officer at Razorfish in an inter...
October 02, 2014
Brands Tapping Google for In-House, Progra...
Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google ...
February 11, 2014
LiveRail CEO: Holiday Quarter Will Be Huge...
Publishers' behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers' embrace of programmatic video ad buyi...
September 11, 2013
Brian Gleason: TV, Not Digital, Is the Key...
Buying of online display ads through automated, "programmatic" techniques is booming, redefining that segment of the industry. So when will the same h...
September 26, 2013
Netflix Embracing Programmatic Video Adver...
SAN FRANCISCO - Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand - not as a service which...
March 26, 2014
Magna Global Sees 40% Rise in Programmatic...
Joanna O'Connell, Principal Analyst, Forrester Research, and Neeraj Kochhar, Managing Director, Programmatic, Magna Global (IPG) spoke about the rise...
September 27, 2013
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