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The Shifting Valuations of Digital Video|12|1
1 - 12
Commentary: The Shifting Valuations of Tel...
The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being s...
October 23, 2012
Digital Video Nearing Scale
LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview wit...
May 27, 2014
IAB's Rothenberg: Digital Video Is a Cult...
Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
April 29, 2014
Digital Video Publishers Need to Embrace "...
Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
October 08, 2012
Forrester Report on Digital Video: Audienc...
The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
February 14, 2014
MediaVest's Trivedi: Compliance Around Di...
A crucial step in establishing digital video as a viable medium for brands and their agencies, is for publishers such as Google, AOL, Yahoo and MSN, ...
February 05, 2014
Nielsen Debuts Digital Video Campaign Rati...
While Nielsen has had ratings for TV-made content streamed online, it now has campaign ratings for digital-original video content and is debuting the...
April 30, 2014
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Digital Video Spend Hitting "Double Digits...
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
September 25, 2013
Digital Video Rights Are Hurdle in CBS-TWC...
Digital video rights have become a sticking point in the dispute between Time Warner Cable and CBS, highlighting how new online TV services are adding...
August 09, 2013
TubeMogul "GRP'" in Digital Video Buying W...
In a development which seeks to merge the buying of television and digital video, video ad tech platform TubeMogul has announced a new product called ...
June 25, 2013
Starcom's Amanda Richman on CES and a "Big...
Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom. She say...
January 05, 2013
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