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Sharethrough Online Video Ad Syndication Strategy|12|1
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Dan Greenberg on Sharethrough's Online Vid...
While there are several companies who are syndicating Web video content through various strategies, one San Francisco start-up is syndicating online v...
November 10, 2010
Gregg Colvin on Fox's Syndication Strategy
Today, Fox is expected to announced a Hulu-like service for mobile devices which offers a range of content from Fox, NBC Universal and Discovery, acco...
February 10, 2011
Brian Buchwald on Nbbc's Video Syndication...
I think the existing NBC Universal advertising exchange nbbc is a good model -- take quality video clips, insert advertising into the stream and syndi...
February 10, 2011
John Piccone on HealthiNation's Video Synd...
Unlike many video content producers who seek to widely syndicate embeddable video players or provide Media RSS feeds, HealthiNation, the big producer ...
February 13, 2011
ComScore: Brightroll Tops Online Video Ad ...
Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...
April 20, 2012
Booming Online Video Ad Exchange Biz Spawn...
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
February 16, 2012
TV Is The Future Of Online Video Ads
Television may be "old media" to some digital folks. But traditional data and practices from TV advertising are making rapid incursions to influencing...
December 12, 2013
Online Video Ad Load Should Be Much Higher
Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now. "I don't ...
April 21, 2012
David Kohl on the Rise of Vevo and Online ...
Vevo, the online music video site hit 55 million uniques in the U.S., comScore reports today. We caught up with Vevo Executive Vice President about th...
November 15, 2010
Deca.Tv Relies on Wide-Reaching Syndicatio...
For women-centric online programmer Deca.tv, a wide-reaching syndication strategy across bloggers as well owned sites can help grow a show, said Beth ...
October 01, 2011
Selling Online Video Ads Is Becoming TV-Li...
Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly imp...
May 04, 2012
Vipin Mayar on Online Video's Troubling Ad...
In making online video buying decisions, marketers face the choice of spending more for video when they know where their videos are placed versus payi...
July 08, 2011
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Police Offer Investigated for Facebook Gun...
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