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Selling Online Video Ads Is Becoming TV-Like|12|1
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Selling Online Video Ads Is Becoming TV-Li...
Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly imp...
May 04, 2012
UK Broadcasters Mull Selling Online Video ...
The UK's TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now...
September 22, 2013
ComScore: Brightroll Tops Online Video Ad ...
Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...
April 20, 2012
Booming Online Video Ad Exchange Biz Spawn...
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
February 16, 2012
Online Video Ad Load Should Be Much Higher
Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now. "I don't ...
April 21, 2012
Industry's Biggest Online Video Ad Network...
The leading online video ad network, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief ...
June 06, 2011
Vipin Mayar on Online Video's Troubling Ad...
In making online video buying decisions, marketers face the choice of spending more for video when they know where their videos are placed versus payi...
July 08, 2011
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Adap.tv Has an Universal Online Video Ad S...
Surely one of the biggest challenges facing publishers seeking to monetize their online video content is how to effectively use ads from a multitude o...
February 07, 2011
Tremor's Andy Tu on the Rise in Online Vid...
The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos views, up 25 percent since June according to th...
December 23, 2010
Online Video Ad Load
Following ABC's lead, Fox and NBC are also upping the ad load in their online shows and that's because most advertisers aren't willing to pay a huge p...
January 24, 2011
Jason Glickman Says Tremor Serves 1 Billio...
This year will be a transformative for online video as advertisers are routinely buying seven-figure campaigns, says Jason Glickman, CEO of Tremor Med...
January 11, 2011
Beyonce Releases Surprise Album That Blows U...
Life-Size Igloo Out of Milk Jugs in Corona,...
Imprisoned Ex-Governor Rod Blagojevich Asks...
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