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  • Selling Online Video Ads Is Becoming TV-Li...(02:14)
  • Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly imp...
  • Date: May 04, 2012
  • Source: BeetTV
  • ComScore: Brightroll Tops Online Video Ad ...(19:51)
  • Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...
  • Date: April 20, 2012
  • Source: BeetTV
  • Booming Online Video Ad Exchange Biz Spawn...(03:39)
  • The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
  • Date: February 16, 2012
  • Source: BeetTV
  • Online Video Ad Load Should Be Much Higher(30:30)
  • Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now. "I don't ...
  • Date: April 21, 2012
  • Source: BeetTV
  • Industry's Biggest Online Video Ad Network...(05:59)
  • The leading online video ad network, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief ...
  • Date: June 06, 2011
  • Source: BeetTV
  • Tremor's Andy Tu on the Rise in Online Vid...(04:59)
  • The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos views, up 25 percent since June according to th...
  • Date: December 23, 2010
  • Source: BeetTV
  • Adap.tv Has an Universal Online Video Ad S...(06:38)
  • Surely one of the biggest challenges facing publishers seeking to monetize their online video content is how to effectively use ads from a multitude o...
  • Date: February 07, 2011
  • Source: BeetTV
  • Vipin Mayar on Online Video's Troubling Ad...(07:21)
  • In making online video buying decisions, marketers face the choice of spending more for video when they know where their videos are placed versus payi...
  • Date: July 08, 2011
  • Source: BeetTV
  • Online Video Ad Load(02:41)
  • Following ABC's lead, Fox and NBC are also upping the ad load in their online shows and that's because most advertisers aren't willing to pay a huge p...
  • Date: January 24, 2011
  • Source: BeetTV
  • Jason Glickman Says Tremor Serves 1 Billio...(05:05)
  • This year will be a transformative for online video as advertisers are routinely buying seven-figure campaigns, says Jason Glickman, CEO of Tremor Med...
  • Date: January 11, 2011
  • Source: BeetTV
  • Online Video Ad Network Moves to Cost Per ...(03:13)
  • Ad networks like Tremor Video aren't aiming to compete with the premium publishers, said Jason Krebs, SVP and Chief Media Officer for Tremor, who was ...
  • Date: August 08, 2011
  • Source: BeetTV

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