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Selling Online Video Ads Is Becoming TV-Li...
Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly imp...
May 04, 2012
UK Broadcasters Mull Selling Online Video ...
The UK's TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now...
September 22, 2013
ComScore: Brightroll Tops Online Video Ad ...
Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...
April 20, 2012
Booming Online Video Ad Exchange Biz Spawn...
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
February 16, 2012
Online Video Ad Load Should Be Much Higher
Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now. "I don't ...
April 21, 2012
TV Is The Future Of Online Video Ads
Television may be "old media" to some digital folks. But traditional data and practices from TV advertising are making rapid incursions to influencing...
December 12, 2013
Industry's Biggest Online Video Ad Network...
The leading online video ad network, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief ...
June 06, 2011
Jun Group in Pact with Mindshare for Real-...
CHICAGO, The Jun Group, a video ad tech company that serves branded video ads to several hundred publishers site and mobile apps, is in a pact with...
October 13, 2014
Vipin Mayar on Online Video's Troubling Ad...
In making online video buying decisions, marketers face the choice of spending more for video when they know where their videos are placed versus payi...
July 08, 2011
Adap.tv Has an Universal Online Video Ad S...
Surely one of the biggest challenges facing publishers seeking to monetize their online video content is how to effectively use ads from a multitude o...
February 07, 2011
Tremor's Andy Tu on the Rise in Online Vid...
The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos views, up 25 percent since June according to th...
December 23, 2010
Jason Glickman Says Tremor Serves 1 Billio...
This year will be a transformative for online video as advertisers are routinely buying seven-figure campaigns, says Jason Glickman, CEO of Tremor Med...
January 11, 2011
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