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Roy McIlroy Is the Latest Nike Athlete
Nike has endorsed golfer Roy McIlroy as their latest athlete to sport the swoosh. What does the partnership mean for golf, Nike, and McIlroy's game? W...
January 16, 2013
Tour Confidential: Did Roy McIlroy's Win S...
Listen to Jessica Marksbury and Shane O'Donoghue as they discuss Roy McIlroy's latest match.
May 28, 2014
The Latest Nike+ FuelBand Is Actually Your...
The Nike+ Fuel app for iPhone now supports Apple's HealthKit. As a result, this means you don't actually need a FuelBand for the app to track your mov...
February 13, 2015
Nike Terminates Contract With Adrian Peter...
Nike has terminated its contract with Adrian Peterson. The sports apparel giant had previously suspended its deal with Peterson on Sept. 17. Now, Nike...
November 07, 2014
Nike Takes a Swing at Changing Golfers' Ga...
Nike Golf is unveiling new additions to its Vapor Iron collection - the Vapor Pro Irons, Vapor Pro Combo Irons, and the Vapor Speed Irons, all of whic...
August 19, 2014
Torch Passes From Tiger Woods to Rory McIl...
In professional golf, the torch has been passed from Tiger Woods to Rory McIlroy, and it’s the subject of Nike’s latest commercial, "Ripple," featurin...
April 06, 2015
Irina Shayk Blows Kiss to Ronaldo in New N...
In the latest Nike advert, swimsuit model Irina Shayk blows a kiss to real life boyfriend Ronaldo as he plays a game of football with superstars the l...
May 02, 2014
Goodbye I? What A Missing Letter Means For...
As Apple made steps into two new categories on Tuesday, with the Apple Watch and Apple Pay , many were quick to notice a missing character that has lo...
September 10, 2014
Ellie Goulding Gets Fit for New Nike Campa...
When she's not touring the world with her best-selling albums, hanging out with Katy Perry and Lorde or most recently, turning heads in the front row ...
January 28, 2015
Players Will Be Wearing Nike’s New, 3D-Pri...
Players from both the Seattle Seahawks and Denver Broncos will be wearing Nike’s latest cleats Sunday. Parts of the shoes are 3D printed, and they’re ...
February 01, 2014
Rethinking Nike's Marketing After Oscar Pi...
Oscar Pistorius, the South African running star charged with murder, is the latest of several Nike-sponsored stars to fall from grace. Does Nike need ...
February 15, 2013
The LeBron X Replacement Challenge
In honor of the latest LeBron James Nikes costing close to $300, WSJ's Sports Retort team decided to hold a basketball tournament with other shoes in ...
January 11, 2013
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