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Rethinking Pre-Roll Video Advertising|12|1
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Forrester's Brian Haven on Rethinking Pre...
Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For t...
November 24, 2010
Video Advertising and Real-Time Bidding
Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising servic...
September 06, 2012
Ten Key Points Around the Online Video Adv...
Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss wher...
February 16, 2013
David Hallerman on Effective Online Video ...
On these pages, we have explored what form of online video advertising is effective. This in a business still very much in its early stages and strate...
February 09, 2011
Online Video Advertising Must be Contextua...
Online video advertising is about to explode. The next big wave will be the placing of short commercials either before as so called pre-roll or after ...
January 26, 2011
How to Maximize Your Advertising Impact Wi...
Yahoo! video advertising offers proven creative methods for connecting with customers. Check out how their unique approach can drive your business.
November 14, 2011
Vizu Touts Real-Time Brand-Lift Data for O...
Measuring brand-lift around real-time online video advertising is an essential tools for brands, says Sean O'Neal, president of the San Francisco-base...
November 18, 2011
The Dark Side of Online Video Advertising
While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place in...
July 06, 2011
Adap.Tv Marketplace for Online Video Adver...
Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 14 of the ...
November 18, 2011
How to Understand Video Advertising
Watch How To Understand Video Advertising from the world's leading how to specialist. This tutorial will give you informative instructions to ensure y...
March 29, 2011
IAB Sets Online Video Advertising Standard...
In a move that has been highly anticipated by content creators, online publishers and advertising agencies, the Interactive Advertising Bureau (IAB), ...
January 25, 2011
Next Big Thing in Online Video Advertising...
At Advertising 2.0 in Manhattan earlier this week, I caught up with David Rosenberg, who heads the Emerging Media group at JWT, the big global adverti...
February 08, 2011
Twitter Sounds Off on 'The Sound of Music...
Man Suspected In Mexican Massacre Makes Cour...
Your Cheat Sheet of Every Major Beauty Momen...
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