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Rethinking Pre-Roll Video Advertising|12|1
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Forrester's Brian Haven on Rethinking Pre...
Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For t...
November 24, 2010
Mobile Video Advertising Up 13X for SpotXc...
PHOENIX -- Mobile video advertising is exploding, with year-over-year video advertising up 13X for video adtech company SpotXchange, says Kevin Schaum...
February 18, 2015
GroupM's Norman: Facebook Lags Twitter For...
Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a lead...
April 09, 2015
Instagram Joins the Party, Serves Up Video...
Instagram has flipped the switch — as you scroll through your Instagram feed, you should start seeing 15-second video advertisements.
October 31, 2014
Videology's Eisenstein: 'Quality Supply Ho...
Online video advertising won't boom until better quality video content exists to encourage TV advertisers in to the medium, according to a video ad te...
September 12, 2014
YuMe CEO: Video Advertisers Need Better Da...
Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a ...
March 14, 2014
Video Advertising: Not Ready for OTT or Ga...
NAPA, CA - While video advertising transactions will inevitably move to programmatic or automated systems, there are big barriers now and one of the ...
November 06, 2014
Native Video Advertising Is Center Stage f...
Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile artic...
May 08, 2015
Video Advertising and Real-Time Bidding
Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising servic...
September 06, 2012
The Growth of Video Advertising
The message is clear: if you want to make money, make video first.There is an arms race in digital video, and the victor will be the fastest, the slic...
May 21, 2015
Google Is Ready For Video Advertising Boom
Google reckons the US video advertising market could hit $10 billion in the next couple of years , media platform sales head Jay VanDerzee tells Beet...
December 12, 2013
The New York Times Finds Success with Nati...
The New York Times has intrigued many with sponsored articles it has run under the "Paid Posts" scheme it launched in 2014. Now it is finding that bra...
January 09, 2015
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