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Rethinking Pre-Roll Video Advertising|12|1
1 - 12
Forrester's Brian Haven on Rethinking Pre...
Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For t...
November 24, 2010
YuMe CEO: Video Advertisers Need Better Da...
Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a ...
March 14, 2014
Google Is Ready For Video Advertising Boom
Google reckons the US video advertising market could hit $10 billion in the next couple of years , media platform sales head Jay VanDerzee tells Beet...
December 12, 2013
Video Advertising and Real-Time Bidding
Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising servic...
September 06, 2012
Ten Key Points Around the Online Video Adv...
Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss wher...
February 16, 2013
David Hallerman on Effective Online Video ...
On these pages, we have explored what form of online video advertising is effective. This in a business still very much in its early stages and strate...
February 09, 2011
Online Video Advertising Must be Contextua...
Online video advertising is about to explode. The next big wave will be the placing of short commercials either before as so called pre-roll or after ...
January 26, 2011
How to Maximize Your Advertising Impact Wi...
Yahoo! video advertising offers proven creative methods for connecting with customers. Check out how their unique approach can drive your business.
November 14, 2011
Netflix Embracing Programmatic Video Adver...
SAN FRANCISCO - Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand - not as a service which...
March 26, 2014
Vizu Touts Real-Time Brand-Lift Data for O...
Measuring brand-lift around real-time online video advertising is an essential tools for brands, says Sean O'Neal, president of the San Francisco-base...
November 18, 2011
The Dark Side of Online Video Advertising
While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place in...
July 06, 2011
How to Understand Video Advertising
Watch How To Understand Video Advertising from the world's leading how to specialist. This tutorial will give you informative instructions to ensure y...
March 29, 2011
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