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Rethinking Pre-Roll Video Advertising|12|1
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Forrester's Brian Haven on Rethinking Pre...
Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For t...
November 24, 2010
Mobile Video Advertising Up 13X for SpotXc...
PHOENIX -- Mobile video advertising is exploding, with year-over-year video advertising up 13X for video adtech company SpotXchange, says Kevin Schaum...
February 18, 2015
Instagram Joins the Party, Serves Up Video...
Instagram has flipped the switch — as you scroll through your Instagram feed, you should start seeing 15-second video advertisements.
October 31, 2014
Videology's Eisenstein: 'Quality Supply Ho...
Online video advertising won't boom until better quality video content exists to encourage TV advertisers in to the medium, according to a video ad te...
September 12, 2014
YuMe CEO: Video Advertisers Need Better Da...
Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a ...
March 14, 2014
Video Advertising: Not Ready for OTT or Ga...
NAPA, CA - While video advertising transactions will inevitably move to programmatic or automated systems, there are big barriers now and one of the ...
November 06, 2014
The New York Times Finds Success with Nati...
The New York Times has intrigued many with sponsored articles it has run under the "Paid Posts" scheme it launched in 2014. Now it is finding that bra...
January 09, 2015
Video Advertising and Real-Time Bidding
Rob Norman, the newly named Global Digital Officer of GroupM, the giant WPP media unit, and Brett Wilson, CEO of TubeMogul, a video advertising servic...
September 06, 2012
Google Is Ready For Video Advertising Boom
Google reckons the US video advertising market could hit $10 billion in the next couple of years , media platform sales head Jay VanDerzee tells Beet...
December 12, 2013
Ten Key Points Around the Online Video Adv...
Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss wher...
February 16, 2013
Context Is King For Native Video Advertisi...
"Native" advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad...
January 04, 2015
David Hallerman on Effective Online Video ...
On these pages, we have explored what form of online video advertising is effective. This in a business still very much in its early stages and strate...
February 09, 2011
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