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  • 4 Tasks of Marketing Communications(10:08)
  • Marketing communications should be used for differentiation, informing, reinforcing and persuading.
  • Date: March 27, 2011
  • Source: Oxfordlearninglab
  • The Marketing Environment Today(02:41)
  • This video gives a basic description of what marketing is and the basic components involved.
  • Date: March 28, 2011
  • Source: Oxfordlearninglab
  • Michael Porters' Generic Strategies(05:18)
  • Get a few examples of Porters generic and positioning strategies, Cost Leadership, Cost Focus, Differentiation, Differentiation Focus.
  • Date: August 08, 2010
  • Source: Oxfordlearninglab
  • Porter's Five Forces to Analyze the Compet...(06:44)
  • http://www.oxlearn.com Porter's 5 forces Porter five forces helps you to analyze the competitive environment. New entrants, bargaining power of suppli...
  • Date: August 08, 2010
  • Source: Oxfordlearninglab
  • Setting Brand Objectives(06:41)
  • From Long Term vision to short term goals, how to build a successful brand step by step.
  • Date: March 22, 2010
  • Source: Oxfordlearninglab
  • Brand Management: Audit brandsphere(07:50)
  • Consumers 5 forces that influence a brand. Corporation, distribution, consumer, competitors, marketing environments. For more videos on brand managem...
  • Date: March 22, 2010
  • Source: Oxfordlearninglab
  • Brand Essence(12:18)
  • Understand a powerful method to grasp the essence of a brand and what to do to make it stronger.
  • Date: March 22, 2010
  • Source: Oxfordlearninglab
  • Nurturing Brands(13:46)
  • What is a brand? The answer to this question is the basic step to build a successful brand.
  • Date: March 25, 2010
  • Source: Oxfordlearninglab
  • How A Brand Adds Value to a Product(11:02)
  • Understand how a brand can either command higher price or better margins, changing the perceptions of the final product.
  • Date: March 18, 2010
  • Source: Oxfordlearninglab
  • How to Create 360 Brand Experience(09:36)
  • Learn how to build a brand that offers a 360 degrees experience to your customers.
  • Date: March 18, 2010
  • Source: Oxfordlearninglab

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