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  • Online Video Turns Up the Heat on TV Ad Do...(18:34)
  • Simon Constable and Spencer Ante talk to Sam Schechner about online-video sites competing for TV ad money, and Thomas Catan discusses criticism that t...
  • Date: April 24, 2012
  • Source: WSJLive
  • Online Video Turns Up the Heat on TV Ad Do...(05:23)
  • Online-video outlets are making their most organized push yet for traditional television's ad dollars. Sam Schechner reports on digits. Photo: Hulu.
  • Date: April 24, 2012
  • Source: WSJLive
  • Lucrative TV Ad Dollars Flow to Illegal Vi...(03:25)
  • It's easy for websites to make a profit selling online advertising. All they have to do is avoid paying for content. WSJ CMO Today reporter Jack Marsh...
  • Date: May 08, 2014
  • Source: WSJLive
  • AOL Pushes to Grab TV Ad Dollars(02:44)
  • AOL will begin offering advertisers the ability to buy online video ads with the same formula used to purchase TV ad time, Keach Hagey reports on digi...
  • Date: April 17, 2012
  • Source: WSJLive
  • YuMe's Reach Calculator Shows Impact Of Sh...(01:58)
  • If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Yu...
  • Date: June 02, 2014
  • Source: BeetTV
  • Online Advertising Chips Away at $68 Billi...(01:22)
  • The multibillion-dollar television advertising business isn’t at risk of drying up, but the revenue stream is slowing as ad dollars chase cord-cutters...
  • Date: September 17, 2014
  • Source: The Street
  • Online Video Poised to Lure Cable Ad Dolla...(02:48)
  • Digital video programming will have the most advertising success when it can start to draw budgets away from cable TV programming, says Todd Gordon, E...
  • Date: May 06, 2014
  • Source: BeetTV
  • SMG's Iain Jacob: UK's Sky Is Leading the ...(03:51)
  • COLOGNE, Germany - For marketers, there is a big upside for delivering TV ads to particular households via an "addressable" scenario. Providing ads d...
  • Date: September 14, 2014
  • Source: BeetTV
  • Woman Command Higher Ad Dollars for Online...(02:14)
  • Jayant Kadambi, CEO and co-founder of YuMe Networks, an advertising network for online video, told me that women viewers, from ages 18-34, are highly ...
  • Date: January 18, 2011
  • Source: BeetTV
  • Digital Planning Will Come to TV Ad Buying...(06:48)
  • While planning tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there...
  • Date: April 15, 2014
  • Source: BeetTV
  • Feds Turn Up Heat on SAC Capital Advisors(02:13)
  • Michael Steinberg, a portfolio manager with SAC Capital Advisors, is out on $3 million bail after pleading not guilty to insider trading.
  • Date: March 31, 2013
  • Source: Newsy
  • TV Ad-Synch Finds High Clickthrough Rates ...(06:20)
  • LONDON - Civolution, the Netherlands-based audio content recognition company (ACR) is finding high clickthrough rates with Twitter, synching TV ads wi...
  • Date: September 03, 2014
  • Source: BeetTV