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Online Video Biz Should Adopt TV Metrics|12|1
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Online Video Biz Should Adopt TV Metrics, ...
To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior dir...
May 13, 2012
TV Metrics Work For Online Video Buyers
For a medium so dependent on digital data, it is no wonder the internet has lately seen the rise of super-targeted, highly-efficient "programmatic" ad...
November 20, 2013
Booming Online Video Ad Exchange Biz Spawn...
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
February 16, 2012
AOL Says Video Syndication Biz Is Booming,...
AOL's syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV cont...
October 17, 2012
CFO Network: Why U.S. Should Adopt IFRS
International Accounting Standards Board Chairman Hans Hoogervorst sits down with WSJ's Francesco Guerrera to explain why he thinks U.S. companies and...
June 26, 2012
DoubleClick's Ari Paparo on Flash as the P...
Kate caught up with Ari Paparo who heads up DoubleClick's rich media division. The term "rich media," which had previously referred to mainly Flash an...
November 22, 2010
Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
Actor Johnathon Schaech On Why We Should '...
Alyona sits down with Johnathon Schaech to chat about his career, new projects & the charity Adopt The Arts.
January 26, 2013
HuffPost Live Highlights
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
James Kiernan About Reach and GRP as Vital...
Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
November 19, 2011
Brightcove's Lai: Online Video Will Become...
Internet video today is a "pull" paradigm. But imagine an online video industry that merges effortlessly with the model established by linear TV. That...
December 12, 2013
AOL Will Use TV Ratings To Measure Its Vid...
AOL says it will become the first digital publisher to use Nielsen's TV metrics to quantify its video shows for advertisers - a move that may expose i...
April 29, 2014
Are Charlize Theron and Sean Penn Engaged?
Accused Indiana Cop Killer Could Face Death...
Family Seeks To Clear Boy’s Name After Fire...
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