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Online Video Biz Should Adopt TV Metrics, ...
To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior dir...
May 13, 2012
TV Metrics Work For Online Video Buyers
For a medium so dependent on digital data, it is no wonder the internet has lately seen the rise of super-targeted, highly-efficient "programmatic" ad...
November 20, 2013
Booming Online Video Ad Exchange Biz Spawn...
The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
February 16, 2012
AOL Says Video Syndication Biz Is Booming,...
AOL's syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV cont...
October 17, 2012
CFO Network: Why U.S. Should Adopt IFRS
International Accounting Standards Board Chairman Hans Hoogervorst sits down with WSJ's Francesco Guerrera to explain why he thinks U.S. companies and...
June 26, 2012
Online Video Exploding Globally and Starco...
AUSTIN - Online video is showing dramatic growth. It is by far the fastest growing ad medium. In its closely watched Advertising Expenditure Forecas...
March 30, 2015
DoubleClick's Ari Paparo on Flash as the P...
Kate caught up with Ari Paparo who heads up DoubleClick's rich media division. The term "rich media," which had previously referred to mainly Flash an...
November 22, 2010
Blaise Zerega: 'What's the Ideal Length fo...
Blaise Zerega discusses the ideal online video length for engaging audiences.
September 17, 2014
Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
StumbleUpon’s 5by Relaunches As An App For...
5by, the video recommendation startup that became StumbleUpon’s first acquisition last fall, is relaunching its mobile apps for iOS and Android today ...
October 23, 2014
James Kiernan About Reach and GRP as Vital...
Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
November 19, 2011
Netflix Resists Suggestions of Online Vide...
Some Cancon advocates say online video services should be regulated to force them to pay into funding for Canadian TV production. But Netflix is telli...
September 19, 2014
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