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1 - 12 out of190528 results
  • Online Video Biz Should Adopt TV Metrics, ...(07:54)
  • To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior dir...
  • Date: May 13, 2012
  • Source: BeetTV
  • TV Metrics Work For Online Video Buyers(05:59)
  • For a medium so dependent on digital data, it is no wonder the internet has lately seen the rise of super-targeted, highly-efficient "programmatic" ad...
  • Date: November 20, 2013
  • Source: BeetTV
  • Booming Online Video Ad Exchange Biz Spawn...(03:39)
  • The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
  • Date: February 16, 2012
  • Source: BeetTV
  • AOL Says Video Syndication Biz Is Booming,...(14:26)
  • AOL's syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV cont...
  • Date: October 17, 2012
  • Source: BeetTV
  • CFO Network: Why U.S. Should Adopt IFRS(03:17)
  • International Accounting Standards Board Chairman Hans Hoogervorst sits down with WSJ's Francesco Guerrera to explain why he thinks U.S. companies and...
  • Date: June 26, 2012
  • Source: WSJLive
  • Online Video Exploding Globally and Starco...(03:24)
  • AUSTIN - Online video is showing dramatic growth. It is by far the fastest growing ad medium. In its closely watched Advertising Expenditure Forecas...
  • Date: March 30, 2015
  • Source: BeetTV
  • DoubleClick's Ari Paparo on Flash as the P...(01:40)
  • Kate caught up with Ari Paparo who heads up DoubleClick's rich media division. The term "rich media," which had previously referred to mainly Flash an...
  • Date: November 22, 2010
  • Source: BeetTV
  • Improving Online Video Marketing(08:26)
  • Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
  • Date: September 02, 2012
  • Source: BeetTV
  • StumbleUpon’s 5by Relaunches As An App For...(00:37)
  • 5by, the video recommendation startup that became StumbleUpon’s first acquisition last fall, is relaunching its mobile apps for iOS and Android today ...
  • Date: October 23, 2014
  • Source: Wochit Tech
  • James Kiernan About Reach and GRP as Vital...(03:09)
  • Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
  • Date: November 19, 2011
  • Source: BeetTV
  • Netflix Resists Suggestions of Online Vide...(01:41)
  • Some Cancon advocates say online video services should be regulated to force them to pay into funding for Canadian TV production. But Netflix is telli...
  • Date: September 19, 2014
  • Source: Canadian Press