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  • Online Video Biz Should Adopt TV Metrics, ...(07:54)
  • To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior dir...
  • Date: May 13, 2012
  • Source: BeetTV
  • TV Metrics Work For Online Video Buyers(05:59)
  • For a medium so dependent on digital data, it is no wonder the internet has lately seen the rise of super-targeted, highly-efficient "programmatic" ad...
  • Date: November 20, 2013
  • Source: BeetTV
  • Booming Online Video Ad Exchange Biz Spawn...(03:39)
  • The fast-paced emergence of electronic exchanges for online video ads has given birth to TVexchanger, a new publication which covers the sector along ...
  • Date: February 16, 2012
  • Source: BeetTV
  • AOL Says Video Syndication Biz Is Booming,...(14:26)
  • AOL's syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV cont...
  • Date: October 17, 2012
  • Source: BeetTV
  • CFO Network: Why U.S. Should Adopt IFRS(03:17)
  • International Accounting Standards Board Chairman Hans Hoogervorst sits down with WSJ's Francesco Guerrera to explain why he thinks U.S. companies and...
  • Date: June 26, 2012
  • Source: WSJLive
  • DoubleClick's Ari Paparo on Flash as the P...(01:40)
  • Kate caught up with Ari Paparo who heads up DoubleClick's rich media division. The term "rich media," which had previously referred to mainly Flash an...
  • Date: November 22, 2010
  • Source: BeetTV
  • Improving Online Video Marketing(08:26)
  • Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
  • Date: September 02, 2012
  • Source: BeetTV
  • Crane.TV CEO on Monetizing Online Video Th...(03:56)
  • Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
  • Date: January 28, 2013
  • Source: BeetTV
  • James Kiernan About Reach and GRP as Vital...(03:09)
  • Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
  • Date: November 19, 2011
  • Source: BeetTV
  • Brightcove's Lai: Online Video Will Become...(06:19)
  • Internet video today is a "pull" paradigm. But imagine an online video industry that merges effortlessly with the model established by linear TV. That...
  • Date: December 12, 2013
  • Source: BeetTV
  • AOL Will Use TV Ratings To Measure Its Vid...(04:57)
  • AOL says it will become the first digital publisher to use Nielsen's TV metrics to quantify its video shows for advertisers - a move that may expose i...
  • Date: April 29, 2014
  • Source: BeetTV

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