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  • Online GRPs Would Simplify Digital Video, ...(05:22)
  • If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
  • Date: October 18, 2012
  • Source: BeetTV
  • Online GRPs Don't Tell Full Story of Digit...(12:31)
  • CHICAGO -- Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at co...
  • Date: October 18, 2012
  • Source: BeetTV
  • 'Creative Optimization' of Digital Video A...(02:21)
  • Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
  • Date: November 07, 2014
  • Source: BeetTV
  • Digital Video Nearing Scale(07:38)
  • LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview wit...
  • Date: May 27, 2014
  • Source: BeetTV
  • IAB's Rothenberg: Digital Video Is a Cult...(02:14)
  • Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
  • Date: April 29, 2014
  • Source: BeetTV
  • Madison Ave Can Increase Online Video Buyi...(06:14)
  • Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser...
  • Date: May 11, 2012
  • Source: BeetTV
  • Digital Video Publishers Need to Embrace "...(02:37)
  • Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
  • Date: October 08, 2012
  • Source: BeetTV
  • Forrester Report on Digital Video: Audienc...(05:16)
  • The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
  • Date: February 14, 2014
  • Source: BeetTV
  • MediaVest's Trivedi: Compliance Around Di...(03:42)
  • A crucial step in establishing digital video as a viable medium for brands and their agencies, is for publishers such as Google, AOL, Yahoo and MSN, ...
  • Date: February 05, 2014
  • Source: BeetTV
  • TubeMogul Intros Video Viewability Standar...(04:13)
  • The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
  • Date: June 14, 2013
  • Source: BeetTV
  • Reality Check: What Digital Advertising Re...(00:31)
  • It's time to simplify digital advertising at scale. For fun, AOL Networks put together a short video highlighting the reality behind what it takes to...
  • Date: September 26, 2013
  • Source: AOL Platforms
  • Nielsen Debuts Digital Video Campaign Rati...(01:37)
  • While Nielsen has had ratings for TV-made content streamed online, it now has campaign ratings for digital-original video content and is debuting the...
  • Date: April 30, 2014
  • Source: BeetTV

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