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Online GRPs Would Simplify Digital Video|12|1
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Online GRPs Would Simplify Digital Video, ...
If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
October 18, 2012
Online GRPs Don't Tell Full Story of Digit...
CHICAGO -- Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at co...
October 18, 2012
Digital Video Nearing Scale
LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview wit...
May 27, 2014
IAB's Rothenberg: Digital Video Is a Cult...
Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
April 29, 2014
Madison Ave Can Increase Online Video Buyi...
Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser...
May 11, 2012
Digital Video Publishers Need to Embrace "...
Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
October 08, 2012
Forrester Report on Digital Video: Audienc...
The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
February 14, 2014
MediaVest's Trivedi: Compliance Around Di...
A crucial step in establishing digital video as a viable medium for brands and their agencies, is for publishers such as Google, AOL, Yahoo and MSN, ...
February 05, 2014
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Nielsen Debuts Digital Video Campaign Rati...
While Nielsen has had ratings for TV-made content streamed online, it now has campaign ratings for digital-original video content and is debuting the...
April 30, 2014
Reality Check: What Digital Advertising Re...
It's time to simplify digital advertising at scale. For fun, AOL Networks put together a short video highlighting the reality behind what it takes to...
September 26, 2013
Digital Video Spend Hitting "Double Digits...
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
September 25, 2013
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