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  • Online GRPs Would Simplify Digital Video, ...(05:22)
  • If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
  • Date: October 18, 2012
  • Source: BeetTV
  • Online GRPs Don't Tell Full Story of Digit...(12:31)
  • CHICAGO -- Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at co...
  • Date: October 18, 2012
  • Source: BeetTV
  • Digital Video Publishers Need to Embrace "...(02:37)
  • Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
  • Date: October 08, 2012
  • Source: BeetTV
  • Forrester Report on Digital Video: Audienc...(05:16)
  • The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
  • Date: February 14, 2014
  • Source: BeetTV
  • MediaVest's Trivedi: Compliance Around Di...(03:42)
  • A crucial step in establishing digital video as a viable medium for brands and their agencies, is for publishers such as Google, AOL, Yahoo and MSN, ...
  • Date: February 05, 2014
  • Source: BeetTV
  • Madison Ave Can Increase Online Video Buyi...(06:14)
  • Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser...
  • Date: May 11, 2012
  • Source: BeetTV
  • TubeMogul Intros Video Viewability Standar...(04:13)
  • The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
  • Date: June 14, 2013
  • Source: BeetTV
  • Reality Check: What Digital Advertising Re...(00:31)
  • It's time to simplify digital advertising at scale. For fun, AOL Networks put together a short video highlighting the reality behind what it takes to...
  • Date: September 26, 2013
  • Source: AOL Platforms
  • Digital Video Spend Hitting "Double Digits...(04:11)
  • As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
  • Date: September 25, 2013
  • Source: BeetTV
  • Digital Video Rights Are Hurdle in CBS-TWC...(04:53)
  • Digital video rights have become a sticking point in the dispute between Time Warner Cable and CBS, highlighting how new online TV services are adding...
  • Date: August 09, 2013
  • Source: WSJLive
  • TubeMogul "GRP'" in Digital Video Buying W...(02:21)
  • In a development which seeks to merge the buying of television and digital video, video ad tech platform TubeMogul has announced a new product called ...
  • Date: June 25, 2013
  • Source: BeetTV
  • Starcom's Amanda Richman on CES and a "Big...(04:23)
  • Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom. She say...
  • Date: January 05, 2013
  • Source: BeetTV

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