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  • Online GRPs Would Simplify Digital Video, ...(05:22)
  • If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
  • Date: October 18, 2012
  • Source: BeetTV
  • Online GRPs Don't Tell Full Story of Digit...(12:31)
  • CHICAGO -- Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at co...
  • Date: October 18, 2012
  • Source: BeetTV
  • Digital Video Is Headed to the Living Room...(06:03)
  • From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, Pre...
  • Date: April 29, 2015
  • Source: BeetTV
  • 2015: The Year of Digital Video(05:45)
  • Eyeview CEO and co-founder Oren Harnevo joins digits and explains how personalized online ads will unlock significant value and help make 2015 the yea...
  • Date: November 25, 2014
  • Source: WSJLive
  • 'Creative Optimization' of Digital Video A...(02:21)
  • Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
  • Date: November 07, 2014
  • Source: BeetTV
  • The Challenge with Digital Video Is Discov...(02:35)
  • While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discov...
  • Date: April 30, 2015
  • Source: BeetTV
  • Digital Video Has Reached a "Mature Phase,...(02:09)
  • From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium ha...
  • Date: April 30, 2015
  • Source: BeetTV
  • Digital Video Planning Now Fully Part of M...(01:22)
  • Digital video, once a sort of outlier in the media landscape whose value had to be "justfied," is now fully integrated as part of an agency's digital ...
  • Date: May 05, 2015
  • Source: BeetTV
  • Digital Video Nearing Scale(07:38)
  • LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview wit...
  • Date: May 27, 2014
  • Source: BeetTV
  • Half of Digital Video Ad Spend in 2018 Wil...(04:51)
  • When advertising around digital video doubles to $12 billion by 2018 in the U.S., half of the spend will be around mobile platforms, says David Halle...
  • Date: June 27, 2014
  • Source: BeetTV
  • IAB's Rothenberg: Digital Video Is a Cult...(02:14)
  • Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
  • Date: April 29, 2014
  • Source: BeetTV
  • Digital Video Publishers Need to Embrace "...(02:37)
  • Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
  • Date: October 08, 2012
  • Source: BeetTV

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