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Online GRPs Would Simplify Digital Video|12|1
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Online GRPs Would Simplify Digital Video, ...
If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
October 18, 2012
Online GRPs Don't Tell Full Story of Digit...
CHICAGO -- Online GRPs don't tell the whole picture of either a TV or a digital campaign, says Joan FitzGerald, VP of TV & Cross-Media Solutions at co...
October 18, 2012
Digital Video Publishers Need to Embrace "...
Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
October 08, 2012
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Reality Check: What Digital Advertising Re...
It's time to simplify digital advertising at scale. For fun, AOL Networks put together a short video highlighting the reality behind what it takes to...
September 26, 2013
Digital Video Spend Hitting "Double Digits...
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
September 25, 2013
Digital Video Rights Are Hurdle in CBS-TWC...
Digital video rights have become a sticking point in the dispute between Time Warner Cable and CBS, highlighting how new online TV services are adding...
August 09, 2013
TubeMogul "GRP'" in Digital Video Buying W...
In a development which seeks to merge the buying of television and digital video, video ad tech platform TubeMogul has announced a new product called ...
June 25, 2013
Starcom's Amanda Richman on CES and a "Big...
Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom. She say...
January 05, 2013
Real-Time Buying of Digital Video Will Bri...
Regardless of the video medium or device, most big advertisers are still firmly in the business of reaggregating audiences, says Rob Norman, Chief Dig...
October 03, 2012
Madison Ave Can Increase Online Video Buyi...
Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser...
May 11, 2012
Commentary: The Shifting Valuations of Tel...
The emphasis on TV-like buying digital video using gross ratings points by several portals, is having a big impact on theway media dollars are being s...
October 23, 2012
Amanda Bynes Turns Down Interviews with Dr....
Comfort Food: Hearty Farro, Sausage & Kale...
Carrie Underwood Praying for 'Sound of Music...
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