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Nielsen's Online Campaign Ratings Boosts V...
Working with Nielsen's OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Foun...
June 06, 2013
MTV Movie Awards, Game Of Thrones, Mad Men...
The return of Don Draper, a surprise death, and a shirtless Zac Efron had fans of Mad Men, Game of Thrones , and the MTV Movie Awards dominating Twitt...
April 14, 2014
Brett Wilson: Audience Guarantees for Pro...
NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...
October 17, 2013
Golden Globes Viewership Highest In A Deca...
The Nielsen ratings company says Golden Globes awards ceremony hit a 10-year high in viewership. According to national figures, the NBC telecast, with...
January 13, 2014
Nielsen Soon to Add Richer Data to OCR Ad ...
Launched a year ago, Nielsen's Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its re...
September 27, 2013
The Daunting Divide in Online Video Measur...
A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital...
February 12, 2013
How Time-Shifted Viewing Could Save Networ...
Time-shifted viewing was supposed to be the death of TV as we know it, but including DVR and video-on-demand into Nielsen ratings has revealed a few s...
November 06, 2013
Nielsen Expands Online Campaign Ratings Y
In the latest deal underscoring Nielsen's digital reach, online video platform Videology will integrate Nielsen's Online Campaign Ratings into its too...
February 16, 2013
The Talk Beats Out The View In Ratings! Wa...
Barbara Walters wouldn't be very happy to hear about this!After many years of being in the number one spot, The View, for the very first time, fell be...
July 18, 2014
Nielsen Debuts Digital Video Campaign Rati...
While Nielsen has had ratings for TV-made content streamed online, it now has campaign ratings for digital-original video content and is debuting the...
April 30, 2014
NBC Sweeps: Network Falls To Fifth Place I...
More bad news for NBC: The one-time No. 1 network has fallen to fifth place in the Nielsen TV ratings during the important February sweeps period, acc...
February 22, 2013
HuffPost Live Highlights
Mexico's Soccer Team Becoming Major U.S. B...
Nielsen ratings for the CONCACAF Gold Cup drove the marketability of the Mexico national soccer team to renewed heights.
June 30, 2011
Morgan Gets Real With Dorothy About Her...
Khloe K. Can't Take Pressure When Lamar Goes...
Chicago CEO Reportedly a Longtime Friend of...
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