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1 - 12 out of4598 results
  • Nielsen's Online Campaign Ratings Boosts V...(04:17)
  • Working with Nielsen's OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Foun...
  • Date: June 06, 2013
  • Source: BeetTV
  • MTV Movie Awards, Game Of Thrones, Mad Men...(00:51)
  • The return of Don Draper, a surprise death, and a shirtless Zac Efron had fans of Mad Men, Game of Thrones , and the MTV Movie Awards dominating Twitt...
  • Date: April 14, 2014
  • Source: Wochit Entertainment
  • Brett Wilson: Audience Guarantees for Pro...(04:57)
  • NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...
  • Date: October 17, 2013
  • Source: BeetTV
  • Golden Globes Viewership Highest In A Deca...(00:31)
  • The Nielsen ratings company says Golden Globes awards ceremony hit a 10-year high in viewership. According to national figures, the NBC telecast, with...
  • Date: January 13, 2014
  • Source: Wochit Entertainment
  • Nielsen Soon to Add Richer Data to OCR Ad ...(12:41)
  • Launched a year ago, Nielsen's Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its re...
  • Date: September 27, 2013
  • Source: BeetTV
  • The Daunting Divide in Online Video Measur...(04:27)
  • A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital...
  • Date: February 12, 2013
  • Source: BeetTV
  • How Time-Shifted Viewing Could Save Networ...(02:43)
  • Time-shifted viewing was supposed to be the death of TV as we know it, but including DVR and video-on-demand into Nielsen ratings has revealed a few s...
  • Date: November 06, 2013
  • Source: Newsy
  • Nielsen Expands Online Campaign Ratings Y(08:00)
  • In the latest deal underscoring Nielsen's digital reach, online video platform Videology will integrate Nielsen's Online Campaign Ratings into its too...
  • Date: February 16, 2013
  • Source: BeetTV
  • The Talk Beats Out The View In Ratings! Wa...(00:54)
  • Barbara Walters wouldn't be very happy to hear about this!After many years of being in the number one spot, The View, for the very first time, fell be...
  • Date: July 18, 2014
  • Source: Wochit Entertainment
  • Nielsen Debuts Digital Video Campaign Rati...(01:37)
  • While Nielsen has had ratings for TV-made content streamed online, it now has campaign ratings for digital-original video content and is debuting the...
  • Date: April 30, 2014
  • Source: BeetTV
  • NBC Sweeps: Network Falls To Fifth Place I...(01:41)
  • More bad news for NBC: The one-time No. 1 network has fallen to fifth place in the Nielsen TV ratings during the important February sweeps period, acc...
  • Date: February 22, 2013
  • Source: HuffPost Live Highlights

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