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Nielsen Ratings Could Be Bad News for Netf...
Streaming services probably aren't happy about Nielsen's plans to begin tracking their viewership next month.
November 19, 2014
Nielsen Ratings for Netflix Opens the Door...
The TV ratings gurus at Nielsen have found a sneaky way to start measuring how many people are watching online streaming video services like Netflix. ...
November 20, 2014
Nielsen-Adobe Ratings Partnership Is Belat...
Nielsen and Adobe are partnering up to create what looks to be the most comprehensive compilation of viewing analytics ever.
October 21, 2014
Nielsen's Online Campaign Ratings Boosts V...
Working with Nielsen's OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Foun...
June 06, 2013
MTV Movie Awards, Game Of Thrones, Mad Men...
The return of Don Draper, a surprise death, and a shirtless Zac Efron had fans of Mad Men, Game of Thrones , and the MTV Movie Awards dominating Twitt...
April 14, 2014
Nielsen Delivers Incorrect Ratings as Comp...
A technical error has resulted in six months of false rating for the major networks at the same time some analysts question the company's relevancy.
October 10, 2014
ESPN Championship Coverage: On Its Way to ...
ESPN's main broadcast of the 2015 college football national championship game received the highest Nielsen rating ever for a cable event.
January 13, 2015
What’s the Biggest Hit of TV’s New Season?
It doesn’t just take Nielsen ratings to be considered a hit on TV these days. WSJ's John Jurgensen discusses the importance of ‘buzz’ and DVRs with Ta...
October 16, 2014
Nielsen: Twitter Helped Predict Half of Fa...
The Nielsen ratings company says promotional money paired with enough social media buzz accurately predicted several shows' success.
January 13, 2015
Brett Wilson: Audience Guarantees for Pro...
NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...
October 17, 2013
Nielsen Soon to Add Richer Data to OCR Ad ...
Launched a year ago, Nielsen's Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its re...
September 27, 2013
The Daunting Divide in Online Video Measur...
A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital...
February 12, 2013
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