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Nielsen's Online Campaign Ratings Boosts V...
Working with Nielsen's OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Foun...
June 06, 2013
Brett Wilson: Audience Guarantees for Pro...
NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...
October 17, 2013
Nielsen Soon to Add Richer Data to OCR Ad ...
Launched a year ago, Nielsen's Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its re...
September 27, 2013
How Time-Shifted Viewing Could Save Networ...
Time-shifted viewing was supposed to be the death of TV as we know it, but including DVR and video-on-demand into Nielsen ratings has revealed a few s...
November 06, 2013
The Daunting Divide in Online Video Measur...
A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital...
February 12, 2013
Nielsen Expands Online Campaign Ratings Y
In the latest deal underscoring Nielsen's digital reach, online video platform Videology will integrate Nielsen's Online Campaign Ratings into its too...
February 16, 2013
NBC Sweeps: Network Falls To Fifth Place I...
More bad news for NBC: The one-time No. 1 network has fallen to fifth place in the Nielsen TV ratings during the important February sweeps period, acc...
February 22, 2013
HuffPost Live Highlights
Mexico's Soccer Team Becoming Major U.S. B...
Nielsen ratings for the CONCACAF Gold Cup drove the marketability of the Mexico national soccer team to renewed heights.
June 30, 2011
Nielsen Creates a New Twitter TV Rating
TV ratings giant Nielsen has teamed with Twitter to create the "Nielsen Twitter TV Rating," a new audience metric based on the popular microblogging s...
December 19, 2012
Nielsen's Amit Seth: 'OCR' Is Going Global
It's exactly two years since Nielsen attempted to bring TV-style audience measurement to online video for advertisers, through its Online Campaign Rat...
September 10, 2013
Nielsen Tracking Over-the-Top Viewing
Nielsen has been working with its clients to effectively measure and provide ratings for content delivered via over-the-top technologies, said Brian F...
January 26, 2012
Nielsen, Videology Panel Discusses Improvi...
Representatives from Nielsen, Videology, Altitude Digital and Xaxis spoke on a panel about targeting and ad measurement at the VideoNuze 2013 Online V...
June 07, 2013
New Investments To Bring More Than 1,000 Job...
Man Dead After Police Chase, Shooting At Home
Former Foster Parent Pleads Guilty to Sexual...
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