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  • Nielsen Ratings for Netflix Opens the Door...(00:37)
  • The TV ratings gurus at Nielsen have found a sneaky way to start measuring how many people are watching online streaming video services like Netflix. ...
  • Date: November 20, 2014
  • Source: Wochit Tech
  • Nielsen's Online Campaign Ratings Boosts V...(04:17)
  • Working with Nielsen's OCR ratings can help brands make better predictions about the best ads to target to different consumers, says Teg Genager, Foun...
  • Date: June 06, 2013
  • Source: BeetTV
  • MTV Movie Awards, Game Of Thrones, Mad Men...(00:51)
  • The return of Don Draper, a surprise death, and a shirtless Zac Efron had fans of Mad Men, Game of Thrones , and the MTV Movie Awards dominating Twitt...
  • Date: April 14, 2014
  • Source: Wochit Entertainment
  • Nielsen Delivers Incorrect Ratings as Comp...(02:09)
  • A technical error has resulted in six months of false rating for the major networks at the same time some analysts question the company's relevancy.
  • Date: October 10, 2014
  • Source: Newsy
  • ESPN Championship Coverage: On Its Way to ...(02:35)
  • ESPN's main broadcast of the 2015 college football national championship game received the highest Nielsen rating ever for a cable event.
  • Date: January 13, 2015
  • Source: Newsy
  • What’s the Biggest Hit of TV’s New Season?(04:47)
  • It doesn’t just take Nielsen ratings to be considered a hit on TV these days. WSJ's John Jurgensen discusses the importance of ‘buzz’ and DVRs with Ta...
  • Date: October 16, 2014
  • Source: WSJLive
  • Brett Wilson: Audience Guarantees for Pro...(04:57)
  • NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees...
  • Date: October 17, 2013
  • Source: BeetTV
  • Nielsen Soon to Add Richer Data to OCR Ad ...(12:41)
  • Launched a year ago, Nielsen's Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its re...
  • Date: September 27, 2013
  • Source: BeetTV
  • The Daunting Divide in Online Video Measur...(04:27)
  • A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital...
  • Date: February 12, 2013
  • Source: BeetTV

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