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  • Nielsen: How to Measure Reach, Sales Lift ...(10:37)
  • Americans are watching nearly 35 hours of video per week across various screens, and that's why Nielsen and others are trying to find the best approac...
  • Date: November 01, 2012
  • Source: BeetTV
  • Nielsen-YuMe Launch Tools to Measure Cross...(02:35)
  • In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a "reach calculator" to track brand impact of ads...
  • Date: June 02, 2014
  • Source: BeetTV
  • Doggie Dental Care Tips(05:57)
  • "Fairy Dogmother" Laura Nativo and Veterinarian David Nielsen discuss the importance of maintaining good dental health in our pets. Laura and Dr. Niel...
  • Date: March 06, 2014
  • Source: Hallmark Channel
  • Nielsen Exploring New Tools for Multi-Scre...(10:39)
  • Nielsen is exploring a range of methods to better measure multi-screen viewing and the effectiveness of ads across platforms, says Dan Beltramo Execut...
  • Date: October 16, 2012
  • Source: BeetTV
  • How to Care for Your Car Battery(03:36)
  • John Nielsen shows you how to keep your car in shape to prevent unpleasant surprises.
  • Date: August 04, 2011
  • Source: MonkeySee.com - Wheels
  • BzzAgent Measures Word-of-Mouth Marketing(02:11)
  • Word-of-mouth is one of the most powerful types of marketing, but also one of the toughest to execute and measure. But with eight years under its bel...
  • Date: February 09, 2011
  • Source: BeetTV
  • VivaKi Sees Growth in Programmatic Video B...(05:58)
  • Recently, there's been immense growth in the programatic video buying space, says Marco Bertozzi, managing director of Europe, Middle East and Asia fo...
  • Date: April 24, 2013
  • Source: BeetTV
  • Re-Aggregation of Fragmented Audiences(06:50)
  • A true multi-screen measurement system would open new opportunities for marketers in digital advertising as well as in addressable TV, says Jonathan B...
  • Date: February 12, 2013
  • Source: BeetTV