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Monetizing Ads Important for Programmers
"As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the conten...
November 04, 2011
Google-Owned YouTube Monetizing on Ads on ...
YouTube’s ads on unauthorized content are paying off. Google-owned YouTube set up a program called Content ID a few years ago to help producers manage...
October 13, 2014
YouTube Co-Founder Steve Chen on Ad Moneti...
Steve Chen, co-founder of YouTube says the time spent by visitors to YouTube makes it a highly valuable proposition for advertisers. Today at the New...
January 13, 2011
Kyte Has Full Ad Monetization for iPad
While a number of publishers and video service providers scramble to create a system to insert and manage advertising video around video for the iPad,...
January 24, 2011
Beet Commentary: iPad Mini Could Boost Mob...
Given the smaller size of the iPad Mini, Apple's latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this comm...
November 07, 2012
AOL's Rechtman on Sees Vast Video Inventor...
MONACO -- The online advertising business would greatly benefit from technology that curates peer-to-peer content and identifies the content that can ...
January 03, 2013
Gmail for Beginners - #2 - Adding and Impo...
Now that we've created our Gmail account, we can start adding contacts so that people we email often will appear when we type the first few letters of...
November 22, 2009
Almost All Ads For Horizon Now Use Nielsen...
Nearly two years after Nielsen introduced its TV industry-style Online Campaign Ratings measurement system, one big agency is using the metric when pl...
August 08, 2013
How TV Programmers Can 'Own' Their Audienc...
TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the busine...
March 16, 2013
Analyst Cautions Marketers on In-House Pro...
With an increasing numbers of brands are eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O'Connell cautions them a...
October 21, 2013
Connected TV Ads Worth the Premium; Should...
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
January 03, 2013
The Digital Dream: Ad Formats That Keep Us...
The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Seni...
March 08, 2013
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