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Monetizing Ads Important for Programmers
"As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the conten...
November 04, 2011
YouTube Co-Founder Steve Chen on Ad Moneti...
Steve Chen, co-founder of YouTube says the time spent by visitors to YouTube makes it a highly valuable proposition for advertisers. Today at the New...
January 13, 2011
Kyte Has Full Ad Monetization for iPad
While a number of publishers and video service providers scramble to create a system to insert and manage advertising video around video for the iPad,...
January 24, 2011
Beet Commentary: iPad Mini Could Boost Mob...
Given the smaller size of the iPad Mini, Apple's latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this comm...
November 07, 2012
AOL's Rechtman on Sees Vast Video Inventor...
MONACO -- The online advertising business would greatly benefit from technology that curates peer-to-peer content and identifies the content that can ...
January 03, 2013
Analyst Cautions Marketers on In-House Pro...
With an increasing numbers of brands are eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O'Connell cautions them a...
October 21, 2013
How TV Programmers Can 'Own' Their Audienc...
TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the busine...
March 16, 2013
As NFL Kicks Off, How Soon For Planning Su...
There’s just 150 days to go until the 2014 Super Bowl. How soon do companies begin planning their Super Bowl TV ads? Robert Tuchman, president of spor...
September 07, 2013
Connected TV Ads Worth the Premium; Should...
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
January 03, 2013
The Digital Dream: Ad Formats That Keep Us...
The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Seni...
March 08, 2013
Effectiveness Is The Next Battlefield
As advertisers straddle both the old TV world and the new online ecosystem with unifying ad measuring metrics, they are challenged to redefine effecti...
August 08, 2013
Brands Have No Advantage Going to Open Mar...
As part of the movement to programmatic buying, some brands are bypassing their agency trading desks and going directly to the open market auctions. ...
October 07, 2013
American Idol Winner Candice Glover Talks...
Robin Thicke Might Have A Chance At Getting...
Kate Upton Threatens Lawsuit Over Fake Naked...
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