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  • Monetizing Ads Important for Programmers(03:17)
  • "As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the conten...
  • Date: November 04, 2011
  • Source: BeetTV
  • Kyte Has Full Ad Monetization for iPad(02:08)
  • While a number of publishers and video service providers scramble to create a system to insert and manage advertising video around video for the iPad,...
  • Date: January 24, 2011
  • Source: BeetTV
  • Beet Commentary: iPad Mini Could Boost Mob...(06:44)
  • Given the smaller size of the iPad Mini, Apple's latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this comm...
  • Date: November 07, 2012
  • Source: BeetTV
  • AOL's Rechtman on Sees Vast Video Inventor...(03:00)
  • MONACO -- The online advertising business would greatly benefit from technology that curates peer-to-peer content and identifies the content that can ...
  • Date: January 03, 2013
  • Source: BeetTV
  • Gmail for Beginners - #2 - Adding and Impo...(02:52)
  • Now that we've created our Gmail account, we can start adding contacts so that people we email often will appear when we type the first few letters of...
  • Date: November 22, 2009
  • Source: butterscotch
  • Almost All Ads For Horizon Now Use Nielsen...(03:08)
  • Nearly two years after Nielsen introduced its TV industry-style Online Campaign Ratings measurement system, one big agency is using the metric when pl...
  • Date: August 08, 2013
  • Source: BeetTV
  • How TV Programmers Can 'Own' Their Audienc...(05:48)
  • TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the busine...
  • Date: March 16, 2013
  • Source: BeetTV
  • Analyst Cautions Marketers on In-House Pro...(04:32)
  • With an increasing numbers of brands are eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O'Connell cautions them a...
  • Date: October 21, 2013
  • Source: BeetTV
  • Connected TV Ads Worth the Premium; Should...(02:13)
  • Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
  • Date: January 03, 2013
  • Source: BeetTV
  • The Digital Dream: Ad Formats That Keep Us...(08:46)
  • The next frontier for digital ad formats lies in ads that keep users on a publisher's site rather than letting them click away, says David Payne, Seni...
  • Date: March 08, 2013
  • Source: BeetTV
  • Effectiveness Is The Next Battlefield(07:45)
  • As advertisers straddle both the old TV world and the new online ecosystem with unifying ad measuring metrics, they are challenged to redefine effecti...
  • Date: August 08, 2013
  • Source: BeetTV
  • Brands Have No Advantage Going to Open Mar...(02:04)
  • As part of the movement to programmatic buying, some brands are bypassing their agency trading desks and going directly to the open market auctions. ...
  • Date: October 07, 2013
  • Source: BeetTV

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