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Mobile Ads Are Slowly Finding Their Target
Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. So far, search a...
September 28, 2012
Instagram Expected to Rake In $595M in Mob...
Today’s "BWest Byte" is $595 million, for the amount of revenue Instagram is expected to rake in from mobile ad sales this year.
July 29, 2015
Bloomberg Technology & Energy
Global Mobile Ad Spend Jumped 105% In 2013...
As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures...
March 19, 2014
Facebook Targets Publishers for Mobile Ad ...
With its recent acquisition of LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracin...
September 26, 2014
Mobile Ad Network InMobi Rolls Out Persona...
Mobile devices should be at the centerpiece of creative and messaging, says Francisco Codero, VP and General Manager at InMobi, a mobile ad network, d...
October 10, 2013
Synching Mobile Ads to TV Commercials, Now...
LONDON - Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powe...
September 08, 2014
Mobile Ad Sales Leap Higher
Research firm eMarketer estimates that mobile ad spending will climb 83 percent this year to nearly $18 billion, surpassing newspaper and radio. CMO T...
July 22, 2014
Facebook Answers Critics With Mobile-Ad Su...
Facebook Inc. reported Wednesday that profit more than doubled and revenue topped estimates for the ninth straight quarter due to strong mobile ad rev...
July 24, 2014
Mobile Ads Are 20 Times Harder Than Deskto...
The move from a desktop digital world to one that is mobile is forcing advertisers to work harder than ever, says a veteran digital media exec now at ...
June 27, 2014
Facebook Reports Strong Earnings, Advances...
Advancing 38 percent, the company's first quarter beat estimates after strong growth in mobile ad sales.
May 02, 2013
Omnicom, Twitter Sign $230 Million Mobile ...
Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit A...
May 27, 2014
Beet Commentary: iPad Mini Could Boost Mob...
Given the smaller size of the iPad Mini, Apple's latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this comm...
November 07, 2012
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