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Mobile Ads Slowly Finding Their Target|12|1
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Mobile Ads Are Slowly Finding Their Target
Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. So far, search a...
September 28, 2012
Global Mobile Ad Spend Jumped 105% In 2013...
As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures...
March 19, 2014
Mobile Ad Network InMobi Rolls Out Persona...
Mobile devices should be at the centerpiece of creative and messaging, says Francisco Codero, VP and General Manager at InMobi, a mobile ad network, d...
October 10, 2013
Mobile Ads Are 20 Times Harder Than Deskto...
The move from a desktop digital world to one that is mobile is forcing advertisers to work harder than ever, says a veteran digital media exec now at ...
June 27, 2014
Omnicom, Twitter Sign $230 Million Mobile ...
Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit A...
May 27, 2014
After Betting On Mobile Ads, UberMedia Rai...
Mobile ad targeting company UberMedia is announcing that it has raised $8 million in new funding. UberMedia first became known for creating social app...
May 05, 2014
Facebook's Audience Network: What It Means...
Facebook, the social media giant that has already made a large dent in the mobile ad ecosystem, today showed it has no plans to stop the momentum: Wel...
April 30, 2014
Facebook Reports Strong Earnings, Advances...
Advancing 38 percent, the company's first quarter beat estimates after strong growth in mobile ad sales.
May 02, 2013
Favorite Mobile Ad Campaigns of the Pros
Google's Jason Spero and Millennial Media's Mollie Spillman are two of the people charged with figuring out how to usher in a new era of online advert...
April 16, 2013
Beet Commentary: iPad Mini Could Boost Mob...
Given the smaller size of the iPad Mini, Apple's latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this comm...
November 07, 2012
Mobile Ads Target iPhone Users
Mobile-ad networks are using new techniques to target iPhone users by circumventing Apple's earlier efforts to protect user privacy. Joel Schectman re...
June 05, 2012
Facebook Testing New Mobile-Ad Product
Facebook is testing a new mobile ad product for app developers, the company said in a blog post Tuesday. George Stahl has details on The News Hub.
August 09, 2012
Belgian Fan Scores Modeling Gig After...
Animal Services Investigating After Doberman...
Chicago Pastor Taking Stand Against Violence
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