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Mobile Ads Slowly Finding Their Target|12|1
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Mobile Ads Are Slowly Finding Their Target
Advertisements on mobile gadgets have a bad rap. But slowly, the rulebook for what works in mobile advertising is being sketched out. So far, search a...
September 28, 2012
Global Mobile Ad Spend Jumped 105% In 2013...
As more people turn away from PCs and turn to smartphones and tablets for their online fix, the market for mobile ads continues to shift, too. Figures...
March 19, 2014
Mobile Ad Sales Leap Higher
Research firm eMarketer estimates that mobile ad spending will climb 83 percent this year to nearly $18 billion, surpassing newspaper and radio. CMO T...
July 22, 2014
Mobile Ad Network InMobi Rolls Out Persona...
Mobile devices should be at the centerpiece of creative and messaging, says Francisco Codero, VP and General Manager at InMobi, a mobile ad network, d...
October 10, 2013
Facebook Answers Critics With Mobile-Ad Su...
Facebook Inc. reported Wednesday that profit more than doubled and revenue topped estimates for the ninth straight quarter due to strong mobile ad rev...
July 24, 2014
Mobile Ads Are 20 Times Harder Than Deskto...
The move from a desktop digital world to one that is mobile is forcing advertisers to work harder than ever, says a veteran digital media exec now at ...
June 27, 2014
Omnicom, Twitter Sign $230 Million Mobile ...
Omnicom Group Inc's media services division signed a deal worth $230 million with Twitter Inc that will integrate Omnicom's automated ad buying unit A...
May 27, 2014
After Betting On Mobile Ads, UberMedia Rai...
Mobile ad targeting company UberMedia is announcing that it has raised $8 million in new funding. UberMedia first became known for creating social app...
May 05, 2014
Facebook Reports Strong Earnings, Advances...
Advancing 38 percent, the company's first quarter beat estimates after strong growth in mobile ad sales.
May 02, 2013
Facebook's Audience Network: What It Means...
Facebook, the social media giant that has already made a large dent in the mobile ad ecosystem, today showed it has no plans to stop the momentum: Wel...
April 30, 2014
Favorite Mobile Ad Campaigns of the Pros
Google's Jason Spero and Millennial Media's Mollie Spillman are two of the people charged with figuring out how to usher in a new era of online advert...
April 16, 2013
Beet Commentary: iPad Mini Could Boost Mob...
Given the smaller size of the iPad Mini, Apple's latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this comm...
November 07, 2012
Jessica Alba Stuns at 'Sin City 2' Premiere
Former Virginia Governor Takes Stand In...
Drink of the Day: Nuttin' But Thyme
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