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Increase of Interactive Online Advertising
While the 30 second pre-roll remains the dominant form of online advertising, the medium is inexorably becoming more interactive, says Steve Robinson,...
December 14, 2010
Online Advertisers Often Victims of Fraud
Brands are being duped into paying for online-video ads that no one can even see. Such phantom ads are creating a drag on the entire online advertisin...
May 27, 2014
VideoEgg's Matt Sanchez on Interactive Onl...
Matt Sanchez, co-founder and CEO of VideoEgg speaks about developments in interactive advertising using online video.
December 01, 2010
Online Video Advertising: Fraud Stunts Gro...
Online video viewing is booming. New media publications and websites hope to siphon off some of the billions of dollars advertisers spend on televisio...
May 27, 2014
Online Advertising Chips Away at $68 Billi...
The multibillion-dollar television advertising business isn’t at risk of drying up, but the revenue stream is slowing as ad dollars chase cord-cutters...
September 17, 2014
Online Advertising Strategy Design Conside...
In Chapter 11 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Should a Media Com...
August 17, 2011
Capture Your Flag
Meteor Solutions Online Advertising Platfo...
Ben Straley presents the Meteor Solutions online advertising platform startup.
March 01, 2012
Video Educating Children About Online Adve...
The IAB, or International Advertising Board, have launched a campaign to make children aware of what the online advert is saying
March 03, 2014
Prospects of a Shakeout in Online Advertis...
In part 2 of show 15 of HipMojo, Ash and CT debate whether online advertising market is about to go boom or bust.
November 20, 2011
Online Video Advertisement
We have been interested in the viability of online advertising using and surrounding video clips. This is the sustainable business model for online vi...
January 18, 2011
Analyst David Hallerman on the Future of O...
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising. Last week, David sat down wi...
January 11, 2011
Ten Key Points Around the Online Video Adv...
Online video advertising is still in its infancy and earlier this month thought-leaders came together at the Beet.TV executive retreat to discuss wher...
February 16, 2013
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