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Horizon Media Leans on Online Video for So...
Media agency Horizon is leaning on digital video and the metrics the medium offers to better connect online and offline advertising, especially for en...
September 22, 2012
Horizon Media Tests 'Advanced TV' Ad Targe...
Media agency Horizon Media doesn't think true programmatic ad buying is coming to television any time soon - but that isn't stopping it from trying ou...
March 31, 2015
Horizon Media Plants Its Stake in Programm...
Horizon Media has inked a number of partnerships that will help it expand further into programmatic video and buying, says Donnie Williams, Chief Digi...
October 02, 2014
Advertising Week 2013: Shingerviews – Donn...
David Shing, AOL's digital prophet, speaks with Donnie Williams of Horizon Media. Shingerviews take you on a whirlwind tour of big ideas on everythin...
September 27, 2013
Horizon Media Manages Online Video Pricing...
Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future ...
June 05, 2011
Media Buyers Crave Online Video GRP
A common GRP for TV and online video could be a boon to online video, said Dave Campanelli, SVP and director of National Broadcast at Horizon Media, w...
September 13, 2011
Horizon CEO Koenigsberg on the Transformat...
AUSTIN -- The new media agency of the future needs a "white canvas mindset" says Bill Koenigsberg, President and CEO of Horizon Media, in this intervi...
March 26, 2015
Online Video Is a Vast Bed For Testing TV ...
While online video is effective in building brand awareness and "upper funnel activity," the big value is as a "vast bed for testing" television adver...
June 06, 2011
Molly Sugarman on Web Original Video Not Y...
Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising,...
August 09, 2011
Horizon's Digital Chief More Likely To Buy...
How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US' largest independent,...
August 13, 2013
Agencies Eager for Three-Screen Measuremen...
Viewers want different viewing experiences on different devices and advertisers should keep those habits in mind as they plan three-screen campaigns, ...
September 07, 2011
NASCAR Inks New TV Deal
Brad Adgate, senior vice president of research at Horizon Media, details how NASCAR's new TV deal with FOX and NBC will drive profits.
July 28, 2013
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