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Horizon Media Leans on Online Video For Social|12|1
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Horizon Media Leans on Online Video for So...
Media agency Horizon is leaning on digital video and the metrics the medium offers to better connect online and offline advertising, especially for en...
September 22, 2012
Advertising Week 2013: Shingerviews – Donn...
David Shing, AOL's digital prophet, speaks with Donnie Williams of Horizon Media. Shingerviews take you on a whirlwind tour of big ideas on everythin...
September 27, 2013
Horizon Media Manages Online Video Pricing...
Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future ...
June 05, 2011
Media Buyers Crave Online Video GRP
A common GRP for TV and online video could be a boon to online video, said Dave Campanelli, SVP and director of National Broadcast at Horizon Media, w...
September 13, 2011
Online Video Is a Vast Bed For Testing TV ...
While online video is effective in building brand awareness and "upper funnel activity," the big value is as a "vast bed for testing" television adver...
June 06, 2011
Horizon's Digital Chief More Likely To Buy...
How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US' largest independent,...
August 13, 2013
NASCAR Inks New TV Deal
Brad Adgate, senior vice president of research at Horizon Media, details how NASCAR's new TV deal with FOX and NBC will drive profits.
July 28, 2013
Molly Sugarman on Web Original Video Not Y...
Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising,...
August 09, 2011
Agencies Eager for Three-Screen Measuremen...
Viewers want different viewing experiences on different devices and advertisers should keep those habits in mind as they plan three-screen campaigns, ...
September 07, 2011
Mason Jar Music Talks About Lean Media Pro...
Jordan met the founders of music art collective and startup Mason Jar Music. Along with folk musician Josh Garrels; they have created a documentary th...
December 08, 2012
TechCrunch TV News
Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
One Dead, Two Injured After Driver Blows...
Kim Zolciak Shows Off Insane Bikini Bod
Muslims Targeted In Hate Messages Left At...
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