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  • Horizon Media Leans on Online Video for So...(03:45)
  • Media agency Horizon is leaning on digital video and the metrics the medium offers to better connect online and offline advertising, especially for en...
  • Date: September 22, 2012
  • Source: BeetTV
  • Horizon Media Tests 'Advanced TV' Ad Targe...(04:32)
  • Media agency Horizon Media doesn't think true programmatic ad buying is coming to television any time soon - but that isn't stopping it from trying ou...
  • Date: March 31, 2015
  • Source: BeetTV
  • Horizon Media Plants Its Stake in Programm...(05:11)
  • Horizon Media has inked a number of partnerships that will help it expand further into programmatic video and buying, says Donnie Williams, Chief Digi...
  • Date: October 02, 2014
  • Source: BeetTV
  • Horizon Media Manages Online Video Pricing...(03:32)
  • Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future ...
  • Date: June 05, 2011
  • Source: BeetTV
  • Advertising Week 2013: Shingerviews – Donn...(04:40)
  • David Shing, AOL's digital prophet, speaks with Donnie Williams of Horizon Media. Shingerviews take you on a whirlwind tour of big ideas on everythin...
  • Date: September 27, 2013
  • Source: Shingerviews
  • Media Buyers Crave Online Video GRP(06:08)
  • A common GRP for TV and online video could be a boon to online video, said Dave Campanelli, SVP and director of National Broadcast at Horizon Media, w...
  • Date: September 13, 2011
  • Source: BeetTV
  • Horizon CEO Koenigsberg on the Transformat...(05:22)
  • AUSTIN -- The new media agency of the future needs a "white canvas mindset" says Bill Koenigsberg, President and CEO of Horizon Media, in this intervi...
  • Date: March 26, 2015
  • Source: BeetTV
  • Online Video Is a Vast Bed For Testing TV ...(03:48)
  • While online video is effective in building brand awareness and "upper funnel activity," the big value is as a "vast bed for testing" television adver...
  • Date: June 06, 2011
  • Source: BeetTV
  • Molly Sugarman on Web Original Video Not Y...(03:06)
  • Some brands are still unaware of what constitutes premium content online, and will often think first of YouTube and Hulu for online video advertising,...
  • Date: August 09, 2011
  • Source: BeetTV
  • Online Video Exploding Globally and Starco...(03:24)
  • AUSTIN - Online video is showing dramatic growth. It is by far the fastest growing ad medium. In its closely watched Advertising Expenditure Forecas...
  • Date: March 30, 2015
  • Source: BeetTV
  • Agencies Eager for Three-Screen Measuremen...(03:37)
  • Viewers want different viewing experiences on different devices and advertisers should keep those habits in mind as they plan three-screen campaigns, ...
  • Date: September 07, 2011
  • Source: BeetTV
  • Horizon's Digital Chief More Likely To Buy...(08:07)
  • How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US' largest independent,...
  • Date: August 13, 2013
  • Source: BeetTV

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