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  • Digitas CEO: The "Future of Marketing" Is ...(02:33)
  • MONACO -- The big digital ad agency Digitas has rolled out a branded content platform dubbed BrandLIVE which allows advertisers to produce and distrib...
  • Date: November 21, 2012
  • Source: BeetTV
  • Digitas CEO: The "Future of Marketing" Is ...(04:07)
  • The big digital ad agency Digitas has rolled out a branded content platform dubbed BrandLIVE which allows advertisers to produce and distribute origin...
  • Date: November 26, 2012
  • Source: BeetTV
  • Vizu Touts Real-Time Brand-Lift Data for O...(03:15)
  • Measuring brand-lift around real-time online video advertising is an essential tools for brands, says Sean O'Neal, president of the San Francisco-base...
  • Date: November 18, 2011
  • Source: BeetTV
  • Real Time Bidding Story Is Evolving Into R...(02:50)
  • VIEQUES, Puerto Rico — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principle Analyst at For...
  • Date: February 08, 2013
  • Source: BeetTV
  • Mindshare CEO: Adaptive Real-Time Marketin...(04:08)
  • LAS VEGAS -- As part of its focus on "adaptive marketing," Mindshare has been on the hunt for technology firms to pair up with that can help it delive...
  • Date: January 14, 2014
  • Source: BeetTV
  • Mindshare's Cindy Gustafson on Preparing f...(07:19)
  • Cindy Gustafson, Mindshare has implemented a number of processes into its organization to better manages and respond to real-time marketing, says Cind...
  • Date: June 05, 2014
  • Source: BeetTV
  • Personal & Relevant Data Drives Real-Time ...(10:24)
  • LONDON -- Data is essential to successful real-time marketing, but the data needs to be useful, says Sabino Petruccelli, Head of Performance Marketing...
  • Date: May 27, 2014
  • Source: BeetTV
  • Mindshare's Johnston: Real-Time Marketing ...(04:28)
  • Real-time marketing campaigns like those now being executed during the World Cup are now a mature opportunity; next, they must become a regular fixtur...
  • Date: July 02, 2014
  • Source: BeetTV
  • Mindshare's Kinsella: Video Is the Key to ...(04:08)
  • Colin Kinsella, who joined WPP as the CEO of Mindshare, NA this July from Digitas where he was CEO for North America, has been a leader in the moveme...
  • Date: September 30, 2013
  • Source: BeetTV
  • This Is The Year Of Real-Time Data: Mindsh...(03:39)
  • Forgive him if you think "the year of real-time marketing" was 2013, when Oreo dunked in the dark - but Mindshare's north America strategy chief think...
  • Date: July 01, 2014
  • Source: BeetTV
  • Digitas CEO: Why Real-Time Advertising Mat...(02:56)
  • While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising. In this conve...
  • Date: May 07, 2013
  • Source: BeetTV

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