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Facebook Video Ads Coming to Your News Fee...
Facebook's coming big play for video ads will unlock a new market for the social network's booming ad business--but it will also present the greatest ...
August 08, 2013
Brightcove Touts Video Ad Services with "O...
LAS VEGAS - With the acquisition last year of video adtech company Unicorn, Brightcove, the Boston-based video services company, has made a strategic ...
April 20, 2015
European Video Ad Services Firm Videoplaza...
Videoplaza, the Stockholm/London-based digital video ad services firm, is serving 10 percent of its advertising inventory into mobile and connected de...
September 20, 2012
Facebook Video Ads: The Value of Your Eyeb...
Why is Facebook adding video ads to its news feeds? How much money is there to be made in online video advertising? What's the cost of an online ad co...
December 19, 2013
Facebook Video Draws Thanksgiving Ads From...
Macy's, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of ot...
November 25, 2014
Facebook Video Ads to Roll This Week
Facebook will begin rolling out video ads, starting with the movie Divergent for a limited number of users. Also, for those that use Messenger, you ca...
December 17, 2013
Adap.TV Lets Publishers Serve Video Ads Th...
Ad delivery platform Adap.TV OneSource now allows publishers to serve video ads using DoubleClick DART and Microsoft Atlas Ad Manager, the company ann...
January 16, 2011
Jun Group in Pact with Mindshare for Real-...
CHICAGO, The Jun Group, a video ad tech company that serves branded video ads to several hundred publishers site and mobile apps, is in a pact with...
October 13, 2014
Yahoo Buys Digital Ad Service BrightRoll f...
Yahoo is buying digital video advertising service BrightRoll for $640 million in an effort to boost its revenue after years of little or no growth. Th...
November 12, 2014
Video Ad Trust Is A Mess: Coull CEO Watkin...
Through initiatives like the Media Ratings Council defining what truly constitutes a "viewable" ad, the industry has come a long way to eradicating fr...
May 18, 2015
Facebook Rolls Out Atlas Ad Service to Bet...
Facebook is rolling out 'Atlas' today, the advertising service it acquired from Microsoft earlier this year, as it seeks to better track its 1.3 billi...
September 29, 2014
Video Ad Fraud Is Not As Bad As You Think:...
Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers,...
June 10, 2014
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