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Facebook Results Boosted By Strong Ad Sale...
Facebook reported better-than-expected fourth quarter earnings Wednesday with revenue boosted from stronger mobile ad sales. But higher costs dragged ...
January 31, 2013
FCC Cracks Down Ad-Sales Pacts and More
Federal Communications Commission votes to limit ad sales pacts between same market TV stations. ‘Candy Crush’ maker, King Digital is hiring. U.N. sa...
March 31, 2014
Facebook Results Hit by Big Spending
Facebook posts its slowest quarterly growth in two years due to spending on research and development. Heavy investment in side projects like WhatsApp,...
April 23, 2015
Facebook Results Beat Street on Top and Bo...
Facebook posted third earnings of $0.43 a share on revenue of $3.2 million. Wall Street analysts were looking for earnings of $0.40 on sales of $3.12 ...
October 28, 2014
Ad Sales Automation Gaining Agency Favor: ...
COLOGNE -- Many were initially wary at so-called "programmatic" ad-trading techniques' first incarnation - real-time bidding. But acceptance of ad ops...
September 26, 2014
Reddit's Ad Sales Pitch Deck
Reddit's ad sales pitch deck is fantastic. Joshua March joins Abby to break it down.
May 17, 2013
HuffPost Live Highlights
Mobile Ad Sales Leap Higher
Research firm eMarketer estimates that mobile ad spending will climb 83 percent this year to nearly $18 billion, surpassing newspaper and radio. CMO T...
July 22, 2014
Publishers Rapidly Adopting Programmatic A...
CANNES, France -- So-called "programmatic" techniques for controlling and automating online ad trading came in to this world in low-quality ad invento...
June 19, 2014
The New York Times Has Big Revenue Increas...
PALM SPRINGS, CA - Video stream production grew by nearly 60 percent last year at the Times, and there has been a "big increase" in ad revenue, albei...
February 14, 2014
Dailymotion Set to Add Third-Party Data fo...
NEW YORK -- Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory thro...
October 31, 2013
Facebook Results Please Investors
Facebook's earning report for the second quarter pleased investors and sent the share price almost 20% higher on the news.
July 25, 2013
BBC World News
Video Ad Sales Booming on Exchanges, TubeM...
TubeMogul, a media buying platform company for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventor...
November 30, 2011
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