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Facebook Results Boosted By Strong Ad Sale...
Facebook reported better-than-expected fourth quarter earnings Wednesday with revenue boosted from stronger mobile ad sales. But higher costs dragged ...
January 31, 2013
FCC Cracks Down Ad-Sales Pacts and More
Federal Communications Commission votes to limit ad sales pacts between same market TV stations. ‘Candy Crush’ maker, King Digital is hiring. U.N. sa...
March 31, 2014
Ad Sales Automation Gaining Agency Favor: ...
COLOGNE -- Many were initially wary at so-called "programmatic" ad-trading techniques' first incarnation - real-time bidding. But acceptance of ad ops...
September 26, 2014
Mobile Ad Sales Leap Higher
Research firm eMarketer estimates that mobile ad spending will climb 83 percent this year to nearly $18 billion, surpassing newspaper and radio. CMO T...
July 22, 2014
Reddit's Ad Sales Pitch Deck
Reddit's ad sales pitch deck is fantastic. Joshua March joins Abby to break it down.
May 17, 2013
HuffPost Live Highlights
Publishers Rapidly Adopting Programmatic A...
CANNES, France -- So-called "programmatic" techniques for controlling and automating online ad trading came in to this world in low-quality ad invento...
June 19, 2014
The New York Times Has Big Revenue Increas...
PALM SPRINGS, CA - Video stream production grew by nearly 60 percent last year at the Times, and there has been a "big increase" in ad revenue, albei...
February 14, 2014
Dailymotion Set to Add Third-Party Data fo...
NEW YORK -- Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory thro...
October 31, 2013
Video Ad Sales Booming on Exchanges, TubeM...
TubeMogul, a media buying platform company for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventor...
November 30, 2011
Facebook May Be Banned in China But Ad Sal...
Facebook may be banned in China, but that hasn't slowed the social media giant from quietly building its advertising business there. Bloomberg reports...
May 13, 2014
Facebook Profit Surges as Ad Sales Grow
In spite of recent concerns over decline in users, everything went right for Facebook as it reported $2.6 billion in revenue and its stock soared to a...
January 30, 2014
U.S. Mobile Ad Sales to Top $1 Billion in ...
While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge.....and exponential" says Anna Bager who heads the IAB's m...
July 16, 2011
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