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European Video Ad Services Firm Videoplaza...
Videoplaza, the Stockholm/London-based digital video ad services firm, is serving 10 percent of its advertising inventory into mobile and connected de...
September 20, 2012
Bloggers Link Up with Video Ad Network Pow...
Six Apart, the San Francisco-based blog hosting and software company, has linked up with VideoEgg, the video ad network, to offer bloggers the opportu...
February 09, 2011
The Viral Video Is Not a Business Model
While the viral video hit can be golden for brands, it can't be done consistently and it's "not a sustainable business model" says Mitchell Reichgut, ...
July 22, 2014
BrightRoll's Mitchell: 'Unlocking European...
Switching on 'programmatic' control of ad trading in video won't be as straightforward as it has been in static display advertising, says one European...
September 12, 2014
More Brands Integrate Social Into Owned We...
LAS VEGAS -- As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitc...
January 21, 2015
Big Video Services Firm Ooyala Unveils Dis...
Ooyala, the big online video services company, has unveiled a recommendation engine which serves up related videos at the end of clips based on the in...
April 13, 2012
Video Ad Units Must Be Interactive, Ari Bl...
Video is enjoying a huge surge in demand says Ari Bluman, president of 24/7 Real Media, a unit of WPP. He says in this interview with Beet.TV that 80 ...
April 16, 2012
Adap.TV Lets Publishers Serve Video Ads Th...
Ad delivery platform Adap.TV OneSource now allows publishers to serve video ads using DoubleClick DART and Microsoft Atlas Ad Manager, the company ann...
January 16, 2011
Yahoo Buys Digital Ad Service BrightRoll f...
Yahoo is buying digital video advertising service BrightRoll for $640 million in an effort to boost its revenue after years of little or no growth. Th...
November 12, 2014
Fast-Growing TubeMogul Aims at Programmati...
TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
September 29, 2012
Jun Group in Pact with Mindshare for Real-...
CHICAGO, The Jun Group, a video ad tech company that serves branded video ads to several hundred publishers site and mobile apps, is in a pact with...
October 13, 2014
FreeWheel CTO: Dynamic "Stitching" Essenti...
Serving video ads into live programming is a challenge as digital devices see content and ads as separate media -- and can stop in mid-stream. This is...
December 11, 2012
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