One of the coolest online video environments I have seen is the new home for Major League Baseball. It is being created on Microsoft's new Silverlight...
To us, watching video on the computer or cable isn't about waiting around to see a "show." It's all about finding video that is searchable and availab...
"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
SpotXchange launched SkipIt in April, in reponse to consumer frustration with online video ads, which translated into approximately 10 to 40 percent a...
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
For advertisers and publishers seeking efficiency and brand safety with online video, "control" over content, page placement, ad unit and user experie...
Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewers...
A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad netwo...
Brightroll, the big San Francisco-based online video ad network and exchange has topped the latest comScore rankings for online video ad properties am...
Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "T...