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Enable Online Video Experience|12|1
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Enable Online Video Experience
To us, watching video on the computer or cable isn't about waiting around to see a "show." It's all about finding video that is searchable and availab...
February 07, 2011
New Tools Enable Online Video Collaboratio...
Collaboration is the new watchword in the advertising, production and online video businesses. In this week's New Media Minute I explain how agencies,...
January 18, 2011
Microsoft's Sean Alexander on MLB's Online...
One of the coolest online video environments I have seen is the new home for Major League Baseball. It is being created on Microsoft's new Silverlight...
February 13, 2011
Coming Disruptions in Online Video
"The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption," says Joy Marcus, Part...
April 04, 2013
Blaise Zerega: 'What's the Ideal Length fo...
Blaise Zerega discusses the ideal online video length for engaging audiences.
September 17, 2014
Improving Online Video Marketing
Much of the online video focus is on consumer-facing brands, but the business-to-business online video market is growing at about 27% year over year, ...
September 02, 2012
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
Brightcove's Lai: Online Video Will Become...
Internet video today is a "pull" paradigm. But imagine an online video industry that merges effortlessly with the model established by linear TV. That...
December 12, 2013
Gannett's Payne: Online Video Is Slow to T...
Online video is on the rise, but when you look at the numbers in comparison to television, television is still clearly in the lead in terms of viewers...
April 05, 2013
Demand Still Strong for Online Video
Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "T...
September 07, 2011
Study: Online Video Buy Boosts TV Reach by...
A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad netwo...
January 25, 2012
James Kiernan About Reach and GRP as Vital...
Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, said ZenithOptimedia's seni...
November 19, 2011
Guess Which City Is The Most Vegan Friendly?
Denver Leaders Consider Ban On Hash Oil...
Kim Kardashian Shows Off Booty in Beverly...
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