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Half of Digital Video Ad Spend in 2018 Wil...
When advertising around digital video doubles to $12 billion by 2018 in the U.S., half of the spend will be around mobile platforms, says David Halle...
June 27, 2014
TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Programmatic to Surpass 1/4 of Digital Vid...
Given the increasing interest from premium publishers in programmatic buying, video ad marketplace SpotXchange is betting that more than one-quarter o...
July 17, 2013
FreeWheel to Power NBC's Digital Video Ads...
Online video ad technology provider FreeWheel will be powering ad delivery on digital devices for NBC for the Olympics Games kicking off this Friday. ...
July 25, 2012
Digital Video Ad Prices Dropping, MagnaGlo...
As the online video market has grown, ad prices have dropped, said Todd Gordon, EVP Integrated Trading at Magna Global, during an interview with Beet....
August 14, 2013
Simulmedia Expanding Platform For Digital ...
Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
December 05, 2012
Targeted Video Ads on Track to Grow Widely...
Addressable ads or targeted digital video ads comprise about 10% of the online video ad invnetory, but that will likely grow given the efficiency in t...
October 02, 2012
The Viral Video Is Not a Business Model
While the viral video hit can be golden for brands, it can't be done consistently and it's "not a sustainable business model" says Mitchell Reichgut, ...
July 22, 2014
'Creative Optimization' of Digital Video A...
Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
November 07, 2014
KIT Digital Turns Video Ads Into Retail Ex...
As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services compa...
January 14, 2013
TubeMogul Launches Brand Lift Measurement ...
In an effort to better track brand lift from digital video ads, TubeMogul is launching brand measurement capabilities in its online video ad buying pl...
September 11, 2012
Videology Targets Addressable TV Market
Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says...
November 17, 2012
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