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Digital Video Ads|12|1
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TubeMogul Intros Video Viewability Standar...
The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
June 14, 2013
Digital Video Ad Prices Dropping, MagnaGlo...
As the online video market has grown, ad prices have dropped, said Todd Gordon, EVP Integrated Trading at Magna Global, during an interview with Beet....
August 14, 2013
FreeWheel to Power NBC's Digital Video Ads...
Online video ad technology provider FreeWheel will be powering ad delivery on digital devices for NBC for the Olympics Games kicking off this Friday. ...
July 25, 2012
Simulmedia Expanding Platform For Digital ...
Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
December 05, 2012
Targeted Video Ads on Track to Grow Widely...
Addressable ads or targeted digital video ads comprise about 10% of the online video ad invnetory, but that will likely grow given the efficiency in t...
October 02, 2012
KIT Digital Turns Video Ads Into Retail Ex...
As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services compa...
January 14, 2013
TubeMogul Launches Brand Lift Measurement ...
In an effort to better track brand lift from digital video ads, TubeMogul is launching brand measurement capabilities in its online video ad buying pl...
September 11, 2012
Videology Targets Addressable TV Market
Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says...
November 17, 2012
Innovid Sees Five Times Growth in Interact...
Interactive features in digital video ads should grow tremendously in the next year, based on the expontential rise in ad campaigns using them over th...
December 21, 2012
European Video Ad Services Firm Videoplaza...
Videoplaza, the Stockholm/London-based digital video ad services firm, is serving 10 percent of its advertising inventory into mobile and connected de...
September 20, 2012
TubeMogul "GRP'" in Digital Video Buying W...
In a development which seeks to merge the buying of television and digital video, video ad tech platform TubeMogul has announced a new product called ...
June 25, 2013
Adapt.Tv Served One Billion Minutes of Vid...
Adapt.tv, the online video advertising platform, served one billion minutes of video ads in August, more than three times as many as Google, comsCore...
September 22, 2013
LAX Shooter Makes First Appearance in Court
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