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  • Half of Digital Video Ad Spend in 2018 Wil...(04:51)
  • When advertising around digital video doubles to $12 billion by 2018 in the U.S., half of the spend will be around mobile platforms, says David Halle...
  • Date: June 27, 2014
  • Source: BeetTV
  • TubeMogul Intros Video Viewability Standar...(04:13)
  • The notion of "video viewability" is quickly becoming an important standard in the online video advertising business. That's why a group of digital vi...
  • Date: June 14, 2013
  • Source: BeetTV
  • FreeWheel to Power NBC's Digital Video Ads...(06:37)
  • Online video ad technology provider FreeWheel will be powering ad delivery on digital devices for NBC for the Olympics Games kicking off this Friday. ...
  • Date: July 25, 2012
  • Source: BeetTV
  • Programmatic to Surpass 1/4 of Digital Vid...(01:57)
  • Given the increasing interest from premium publishers in programmatic buying, video ad marketplace SpotXchange is betting that more than one-quarter o...
  • Date: July 17, 2013
  • Source: BeetTV
  • Digital Video Ad Prices Dropping, MagnaGlo...(08:43)
  • As the online video market has grown, ad prices have dropped, said Todd Gordon, EVP Integrated Trading at Magna Global, during an interview with Beet....
  • Date: August 14, 2013
  • Source: BeetTV
  • Simulmedia Expanding Platform For Digital ...(03:41)
  • Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
  • Date: December 05, 2012
  • Source: BeetTV
  • Targeted Video Ads on Track to Grow Widely...(03:23)
  • Addressable ads or targeted digital video ads comprise about 10% of the online video ad invnetory, but that will likely grow given the efficiency in t...
  • Date: October 02, 2012
  • Source: BeetTV
  • The Viral Video Is Not a Business Model(01:52)
  • While the viral video hit can be golden for brands, it can't be done consistently and it's "not a sustainable business model" says Mitchell Reichgut, ...
  • Date: July 22, 2014
  • Source: BeetTV
  • 'Creative Optimization' of Digital Video A...(02:21)
  • Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
  • Date: November 07, 2014
  • Source: BeetTV
  • KIT Digital Turns Video Ads Into Retail Ex...(03:54)
  • As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services compa...
  • Date: January 14, 2013
  • Source: BeetTV
  • TubeMogul Launches Brand Lift Measurement ...(03:15)
  • In an effort to better track brand lift from digital video ads, TubeMogul is launching brand measurement capabilities in its online video ad buying pl...
  • Date: September 11, 2012
  • Source: BeetTV
  • Videology Targets Addressable TV Market(04:29)
  • Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says...
  • Date: November 17, 2012
  • Source: BeetTV