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  • Content Marketing Needs Better Metrics, Ri...(10:33)
  • Content marketing is on the cusp of breaking through, and needs a few next steps to become a powerful marketing tactic, says Gian LaVecchia, Managing...
  • Date: August 19, 2014
  • Source: BeetTV
  • Oracle Purchases Content Marketing Platfor...(00:31)
  • California based technology giant Oracle has purchased content marketing platform Compendium.The post Oracle Purchases Content Marketing Platform Comp...
  • Date: October 18, 2013
  • Source: Wochit Tech
  • Making Content Marketing Accountable to Dr...(14:53)
  • Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Part...
  • Date: April 15, 2014
  • Source: BeetTV
  • Why Brands Embrace & Push Back on Content ...(07:33)
  • While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene,...
  • Date: April 13, 2014
  • Source: BeetTV
  • GroupM's Rob Norman: For Content Marketin...(08:42)
  • Everyone's talking about 'content marketing', 'native advertising' or 'branded content' - the hybridization of editorial and marketing materials in to...
  • Date: January 25, 2014
  • Source: BeetTV
  • Outbrain Uses Data To Improve Content Mark...(05:03)
  • Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bott...
  • Date: February 13, 2015
  • Source: BeetTV
  • Outbrain Serves Content Marketers Into Edi...(04:40)
  • Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
  • Date: June 25, 2013
  • Source: BeetTV
  • Dx3: Amber MacArthur on Content Marketing(02:19)
  • Author, entrepreneur and socia media expert discusses the ways digital companies have matured and how that impacts branded marketing needs from a dema...
  • Date: July 02, 2013
  • Source: HuffPost Canada Studios
  • Crane.TV CEO on Monetizing Online Video Th...(03:56)
  • Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
  • Date: January 28, 2013
  • Source: BeetTV
  • Cannes 2015 Shingerview: Henry Tajer, IPG ...(02:44)
  • At Cannes Lions 2015, AOL's David Shing and Henry Tajer, Global CEO, IPG Mediabrands discussed how programmatic is taking the industry into the future...
  • Date: July 20, 2015
  • Source: Shingerviews
  • Cannes 2015 Shingerview: Jim Stengel, The ...(02:36)
  • At Cannes Lions 2015, AOL's David Shing and Jim Stengel, President & CEO of The Jim Stengel Company, discussed how technology enables storytelling, ho...
  • Date: July 08, 2015
  • Source: Shingerviews
  • What's Growth Hacking?(01:39)
  • Technology startups love growth hacking. But is it search engine optimization, website analytics, content marketing, A/B testing, social media, or wha...
  • Date: January 28, 2015
  • Source: Vooza

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