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Content Marketing Needs Better Metrics, Ri...
Content marketing is on the cusp of breaking through, and needs a few next steps to become a powerful marketing tactic, says Gian LaVecchia, Managing...
August 19, 2014
Making Content Marketing Accountable to Dr...
Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Part...
April 15, 2014
Why Brands Embrace & Push Back on Content ...
While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene,...
April 13, 2014
GroupM's Rob Norman: For Content Marketin...
Everyone's talking about 'content marketing', 'native advertising' or 'branded content' - the hybridization of editorial and marketing materials in to...
January 25, 2014
Outbrain Uses Data To Improve Content Mark...
Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bott...
February 13, 2015
Outbrain Serves Content Marketers Into Edi...
Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
June 25, 2013
Dx3: Amber MacArthur on Content Marketing
Author, entrepreneur and socia media expert discusses the ways digital companies have matured and how that impacts branded marketing needs from a dema...
July 02, 2013
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
What's Growth Hacking?
Technology startups love growth hacking. But is it search engine optimization, website analytics, content marketing, A/B testing, social media, or wha...
January 28, 2015
Taboola's $117mn Round Welcomes Comcast, P...
Content marketing discovery platform Taboola has completed its latest fundraising above the $100mn rumored in recent reports, with its founder saying ...
February 04, 2015
Ashley Swartz on the Future of Marketing: ...
VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
January 30, 2014
Tumblr Helps Yahoo Advertisers Tell Their ...
Yahoo's acquisition of Tumblr a year ago was all about helping brands go beyond conventional display ad formats. And now Yahoo has started promoting T...
June 19, 2014
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