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  • Content Marketing Needs Better Metrics, Ri...(10:33)
  • Content marketing is on the cusp of breaking through, and needs a few next steps to become a powerful marketing tactic, says Gian LaVecchia, Managing...
  • Date: August 19, 2014
  • Source: BeetTV
  • Oracle Purchases Content Marketing Platfor...(00:31)
  • California based technology giant Oracle has purchased content marketing platform Compendium.The post Oracle Purchases Content Marketing Platform Comp...
  • Date: October 18, 2013
  • Source: Wochit Tech
  • Making Content Marketing Accountable to Dr...(14:53)
  • Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Part...
  • Date: April 15, 2014
  • Source: BeetTV
  • Why Brands Embrace & Push Back on Content ...(07:33)
  • While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene,...
  • Date: April 13, 2014
  • Source: BeetTV
  • GroupM's Rob Norman: For Content Marketin...(08:42)
  • Everyone's talking about 'content marketing', 'native advertising' or 'branded content' - the hybridization of editorial and marketing materials in to...
  • Date: January 25, 2014
  • Source: BeetTV
  • Outbrain Serves Content Marketers Into Edi...(04:40)
  • Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a ne...
  • Date: June 25, 2013
  • Source: BeetTV
  • Dx3: Amber MacArthur on Content Marketing(02:19)
  • Author, entrepreneur and socia media expert discusses the ways digital companies have matured and how that impacts branded marketing needs from a dema...
  • Date: July 02, 2013
  • Source: AOL HPMG Canada
  • Crane.TV CEO on Monetizing Online Video Th...(03:56)
  • Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
  • Date: January 28, 2013
  • Source: BeetTV
  • Ashley Swartz on the Future of Marketing: ...(10:43)
  • VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
  • Date: January 30, 2014
  • Source: BeetTV
  • Flite CEO: Content@Scale Will Turn Videos ...(04:22)
  • Content@Scale, the new content marketing platform launched by Starcom Mediavest Group, will soon add video capability to its text article re-distribut...
  • Date: January 09, 2014
  • Source: BeetTV
  • Mindshare's Bitterman on Real-Time Content...(12:11)
  • Content and content marketing are among the leading buzzwords in the advertising business, but it can be useful to understand the different types of c...
  • Date: April 10, 2014
  • Source: BeetTV
  • Digitas Is Moving to "Mobile First" Approa...(03:54)
  • VIEQUES, PR - As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a "mobile ...
  • Date: January 30, 2014
  • Source: BeetTV