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  • Crafting Contagious Content with Stories(02:25)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains the elements that make products or ideas contagious. (Principle #6...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Gruvi Connects Movies and Audience Through...(04:53)
  • Gruvi aims to develop tools that drive sales of entertainment content through social media, says Ben Johnson, founder of the social technology agency ...
  • Date: April 17, 2013
  • Source: BeetTV
  • Crafting Contagious Content with Emotions(03:58)
  • Discover why do certain products and ideas go viral. Wharton professor Jonah Berger explains the elements that make products or ideas contagious. (Pri...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content with Practical...(03:10)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains which elements make ideas contagious. (Principle #5)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Vets With PTSD Tell Their Stories Through ...(02:20)
  • One way the U.S. Army is trying to treat returning war veterans with post-traumatic stress disorder is by encouraging them to take control of their ow...
  • Date: June 06, 2012
  • Source: Associated Press
  • Crafting Contagious Content Using Social C...(03:11)
  • Wharton Business School professor Jonah Berger discusses the principles of creating contagious content in his new book: "Contagious: Why Things Catch ...
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using Triggers(02:13)
  • Why do certain products and ideas go viral? Wharton professor Jonah Berger explains what makes some products or ideas contagious. (Principle #2)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Crafting Contagious Content Using the Publ...(03:23)
  • Why do certain products go viral? Wharton professor Jonah Berger explains the elements that make ideas contagious. (Principle #4)
  • Date: February 03, 2013
  • Source: Simon&Schuster
  • Iraqi Children Tell Their Stories Through ...(01:21)
  • Washaq Amer Tawfiq, a young musician in Bagdad, sent this recorded message to the 'Voices of Iraq's Children' event in Geneva, Switzerland.
  • Date: December 09, 2010
  • Source: UNICEF

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