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  • Connected TV Ads Worth the Premium; Should...(02:13)
  • Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
  • Date: January 03, 2013
  • Source: BeetTV
  • European Ad Platform Smartclip Sells Out C...(11:49)
  • Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
  • Date: September 21, 2012
  • Source: BeetTV
  • ComScore Readies Measurement Tool for Conn...(04:57)
  • Responding to a dramatic increate in consumption on connect TV's, comScore is readying a measurement tool to tabulate views on connected TV's and will...
  • Date: May 21, 2015
  • Source: BeetTV
  • Connected TV Interactive Ads Are a Must fo...(08:04)
  • Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected ...
  • Date: August 29, 2012
  • Source: BeetTV
  • BrightLine Funded, Activates Interactive T...(02:24)
  • Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn't going to work - something that h...
  • Date: June 24, 2014
  • Source: BeetTV
  • Rovi Says Smart TV Connection Rates Nearin...(06:31)
  • Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Si...
  • Date: September 27, 2012
  • Source: BeetTV
  • SmartClip’s Chandrapal: Europe Is Leading ...(04:03)
  • U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise. Howe...
  • Date: December 03, 2012
  • Source: BeetTV
  • Parks Research Analyst: Consumers More Rec...(03:41)
  • As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning a...
  • Date: December 03, 2012
  • Source: BeetTV
  • Simulmedia's Glantz: We Are Measuring Busi...(07:19)
  • FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business De...
  • Date: January 29, 2015
  • Source: BeetTV
  • The First TV Ad for the Apple Watch Is So ...(00:47)
  • The first TV ad for the Apple Watch has arrived and it's 60 seconds of exactly what you'd expect from the company. It walks us through the many style...
  • Date: March 10, 2015
  • Source: Wochit Tech
  • TV Ad Buyers Must Be Eased Into Automation...(05:29)
  • Many in the video ad tech space think the old way of buying and selling TV ads will soon be overturned by new technology. But TV planning and buying t...
  • Date: February 06, 2015
  • Source: BeetTV
  • Simulmedia Shows Purchase Outcomes From TV...(07:06)
  • Dave Morgan's latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it ...
  • Date: February 19, 2015
  • Source: BeetTV

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