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Connected TV Ads Worth the Premium|12|1
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Connected TV Ads Worth the Premium; Should...
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
January 03, 2013
European Ad Platform Smartclip Sells Out C...
Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
September 21, 2012
ComScore Readies Measurement Tool for Conn...
Responding to a dramatic increate in consumption on connect TV's, comScore is readying a measurement tool to tabulate views on connected TV's and will...
May 21, 2015
Connected TV Interactive Ads Are a Must fo...
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected ...
August 29, 2012
BrightLine Funded, Activates Interactive T...
Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn't going to work - something that h...
June 24, 2014
Rovi Says Smart TV Connection Rates Nearin...
Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Si...
September 27, 2012
SmartClip’s Chandrapal: Europe Is Leading ...
U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise. Howe...
December 03, 2012
Parks Research Analyst: Consumers More Rec...
As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning a...
December 03, 2012
Simulmedia's Glantz: We Are Measuring Busi...
FORT LAUDERDALE - Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business De...
January 29, 2015
The First TV Ad for the Apple Watch Is So ...
The first TV ad for the Apple Watch has arrived and it's 60 seconds of exactly what you'd expect from the company. It walks us through the many style...
March 10, 2015
TV Ad Buyers Must Be Eased Into Automation...
Many in the video ad tech space think the old way of buying and selling TV ads will soon be overturned by new technology. But TV planning and buying t...
February 06, 2015
Simulmedia Shows Purchase Outcomes From TV...
Dave Morgan's latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it ...
February 19, 2015
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