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Connected TV Ads Worth the Premium|12|1
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Connected TV Ads Worth the Premium; Should...
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
January 03, 2013
European Ad Platform Smartclip Sells Out C...
Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
September 21, 2012
Connected TV Interactive Ads Are a Must fo...
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected ...
August 29, 2012
Rovi Says Smart TV Connection Rates Nearin...
Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Si...
September 27, 2012
SmartClip’s Chandrapal: Europe Is Leading ...
U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise. Howe...
December 03, 2012
Parks Research Analyst: Consumers More Rec...
As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning a...
December 03, 2012
Starcom's Honda Preps for Connected TV Cam...
Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the conne...
June 22, 2012
FreeWheel Has TV Ad Integration With Media...
FreeWheel, the video ad management platform for many top digital publishers including NBC, has an integration with TV ad platform Mediaocean to allow ...
May 03, 2013
Connected TV Viewers Interact With Each Ot...
Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ...
August 21, 2012
TV Ads Could Soon Be Sold Programmatically
The key efficiency new-wave digital media sales holds over TV is clear - super-targeting through addressable, automated and programmatic buying models...
August 05, 2013
Videology Says the Number of Connected TV ...
The amount of video ads on connected TVs is five times greater so far this year than for all of 2011, according to Videology, an online video technolo...
May 25, 2012
China Bans TV Ads for Luxury Goods
China bans TV ads for luxury goods. TV ad bans usually pertain to nudity or offensive language.
February 17, 2013
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