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  • Connected TV Ads Worth the Premium; Should...(02:13)
  • Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
  • Date: January 03, 2013
  • Source: BeetTV
  • European Ad Platform Smartclip Sells Out C...(11:49)
  • Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
  • Date: September 21, 2012
  • Source: BeetTV
  • Connected TV Interactive Ads Are a Must fo...(08:04)
  • Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected ...
  • Date: August 29, 2012
  • Source: BeetTV
  • BrightLine Funded, Activates Interactive T...(02:24)
  • Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn't going to work - something that h...
  • Date: June 24, 2014
  • Source: BeetTV
  • Rovi Says Smart TV Connection Rates Nearin...(06:31)
  • Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Si...
  • Date: September 27, 2012
  • Source: BeetTV
  • SmartClip’s Chandrapal: Europe Is Leading ...(04:03)
  • U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise. Howe...
  • Date: December 03, 2012
  • Source: BeetTV
  • Parks Research Analyst: Consumers More Rec...(03:41)
  • As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning a...
  • Date: December 03, 2012
  • Source: BeetTV
  • SMG's Iain Jacob: UK's Sky Is Leading the ...(03:51)
  • COLOGNE, Germany - For marketers, there is a big upside for delivering TV ads to particular households via an "addressable" scenario. Providing ads d...
  • Date: September 14, 2014
  • Source: BeetTV
  • Digital Planning Will Come to TV Ad Buying...(06:48)
  • While planning tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there...
  • Date: April 15, 2014
  • Source: BeetTV
  • Starcom's Honda Preps for Connected TV Cam...(04:51)
  • Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the conne...
  • Date: June 22, 2012
  • Source: BeetTV
  • Connected TV Viewers Interact With Each Ot...(05:17)
  • Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ...
  • Date: August 21, 2012
  • Source: BeetTV
  • TV Ad-Synch Finds High Clickthrough Rates ...(06:20)
  • LONDON - Civolution, the Netherlands-based audio content recognition company (ACR) is finding high clickthrough rates with Twitter, synching TV ads wi...
  • Date: September 03, 2014
  • Source: BeetTV

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