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Connected TV Ads Worth the Premium|12|1
1 - 12
Connected TV Ads Worth the Premium; Should...
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory...
January 03, 2013
European Ad Platform Smartclip Sells Out C...
Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says ...
September 21, 2012
Connected TV Interactive Ads Are a Must fo...
Marketers using the conncted TV platform should include interactivity in some form in their spots, says Ashley Swartz in this commentary on connected ...
August 29, 2012
BrightLine Funded, Activates Interactive T...
Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn't going to work - something that h...
June 24, 2014
Rovi Says Smart TV Connection Rates Nearin...
Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Si...
September 27, 2012
SmartClip’s Chandrapal: Europe Is Leading ...
U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise. Howe...
December 03, 2012
Parks Research Analyst: Consumers More Rec...
As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning a...
December 03, 2012
SMG's Iain Jacob: UK's Sky Is Leading the ...
COLOGNE, Germany - For marketers, there is a big upside for delivering TV ads to particular households via an "addressable" scenario. Providing ads d...
September 14, 2014
Digital Planning Will Come to TV Ad Buying...
While planning tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there...
April 15, 2014
Starcom's Honda Preps for Connected TV Cam...
Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the conne...
June 22, 2012
Connected TV Viewers Interact With Each Ot...
Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ...
August 21, 2012
TV Ad-Synch Finds High Clickthrough Rates ...
LONDON - Civolution, the Netherlands-based audio content recognition company (ACR) is finding high clickthrough rates with Twitter, synching TV ads wi...
September 03, 2014
Celebs Strike Back in Latest Nude Photo...
10-Year-Old Bitten by Snake During Soccer...
Kris and Bruce Jenner Are Officially Getting...
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