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  • How Not to Mix Up Strategy and Planning(02:29)
  • Learn how to tell the all-important difference between strategy and planning in business: a simple explanation from Simon Middleton, the Brand Strateg...
  • Date: October 31, 2009
  • Source: Brand Strategy Guru
  • How to Understand What a Brand Is(02:55)
  • Simon Middleton, the Brand Strategy Guru, author of Build A Brand In 30 Days, explains what a brand is and what a brand isn't. Brand isn't logo or mar...
  • Date: October 31, 2009
  • Source: Brand Strategy Guru