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  • Big Brand Marketers Eager For Digital Vide...(06:29)
  • Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall...
  • Date: February 22, 2012
  • Source: BeetTV
  • Big Brand Marketers Embracing Programmatic...(01:43)
  • Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst a...
  • Date: October 17, 2012
  • Source: BeetTV
  • 'Creative Optimization' of Digital Video A...(02:21)
  • Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
  • Date: November 07, 2014
  • Source: BeetTV
  • IAB's Rothenberg: Digital Video Is a Cult...(02:14)
  • Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
  • Date: April 29, 2014
  • Source: BeetTV
  • Digital Video Publishers Need to Embrace "...(02:37)
  • Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
  • Date: October 08, 2012
  • Source: BeetTV
  • Group M's Xaxis Creates Private Exchanges ...(03:18)
  • GroupM's audience buying unit Xaxis is able to create private exchanges online for premium publishers, says Christina Beaumier, VP of Global Client De...
  • Date: October 05, 2012
  • Source: BeetTV
  • 2015: The Year of Digital Video(05:45)
  • Eyeview CEO and co-founder Oren Harnevo joins digits and explains how personalized online ads will unlock significant value and help make 2015 the yea...
  • Date: November 25, 2014
  • Source: WSJLive
  • Why Events Matter to Brand Marketing Strat...(08:17)
  • In Chapter 12 of 12, media and publishing entrepreneur Phil McKenzie walks through why events, when done well, can be transformative brand marketing t...
  • Date: February 20, 2011
  • Source: Capture Your Flag
  • Forrester Report on Digital Video: Audienc...(05:16)
  • The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
  • Date: February 14, 2014
  • Source: BeetTV
  • How to Overcome Common Influencer Brand Ma...(03:20)
  • In Chapter 11 of 12 of his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how fear...
  • Date: February 20, 2011
  • Source: Capture Your Flag
  • Jordan Bitterman on Unearned Media Buys Fo...(03:51)
  • With social media blowing up, "unearned" media, as opposed to traditional media buys, could reach fifty percent for some big brands, says Jordan Bitte...
  • Date: June 11, 2011
  • Source: BeetTV

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