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Big Brand Marketers Eager For Digital Vide...
Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall...
February 22, 2012
Big Brand Marketers Embracing Programmatic...
Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst a...
October 17, 2012
Digital Video Is Headed to the Living Room...
From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, Pre...
April 29, 2015
2015: The Year of Digital Video
Eyeview CEO and co-founder Oren Harnevo joins digits and explains how personalized online ads will unlock significant value and help make 2015 the yea...
November 25, 2014
'Creative Optimization' of Digital Video A...
Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
November 07, 2014
The Beauty Crush Beauty Brand Marketing St...
Marcus Greinke presents its beauty product brand marketing startup The Beauty Crush at Startup Alley New York.
March 01, 2012
Digital Video Spend Hitting "Double Digits...
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
September 25, 2013
Half of Digital Video Ad Spend in 2018 Wil...
When advertising around digital video doubles to $12 billion by 2018 in the U.S., half of the spend will be around mobile platforms, says David Halle...
June 27, 2014
The Challenge with Digital Video Is Discov...
While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discov...
April 30, 2015
Digital Video Has Reached a "Mature Phase,...
From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium ha...
April 30, 2015
Digital Video Planning Now Fully Part of M...
Digital video, once a sort of outlier in the media landscape whose value had to be "justfied," is now fully integrated as part of an agency's digital ...
May 05, 2015
IAB's Rothenberg: Digital Video Is a Cult...
Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
April 29, 2014
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