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Big Brand Marketers Eager For Digital Video|12|1
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Big Brand Marketers Eager For Digital Vide...
Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall...
February 22, 2012
Big Brand Marketers Embracing Programmatic...
Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst a...
October 17, 2012
The Beauty Crush Beauty Brand Marketing St...
Marcus Greinke presents its beauty product brand marketing startup The Beauty Crush at Startup Alley New York.
March 01, 2012
Digital Video Spend Hitting "Double Digits...
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
September 25, 2013
IAB's Rothenberg: Digital Video Is a Cult...
Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
April 29, 2014
Group M's Xaxis Creates Private Exchanges ...
GroupM's audience buying unit Xaxis is able to create private exchanges online for premium publishers, says Christina Beaumier, VP of Global Client De...
October 05, 2012
Digital Video Nearing Scale
LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview wit...
May 27, 2014
MediaVest's Trivedi: Compliance Around Di...
A crucial step in establishing digital video as a viable medium for brands and their agencies, is for publishers such as Google, AOL, Yahoo and MSN, ...
February 05, 2014
Jordan Bitterman on Unearned Media Buys Fo...
With social media blowing up, "unearned" media, as opposed to traditional media buys, could reach fifty percent for some big brands, says Jordan Bitte...
June 11, 2011
Digital Video Publishers Need to Embrace "...
Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total numb...
October 08, 2012
Why Events Matter to Brand Marketing Strat...
In Chapter 12 of 12, media and publishing entrepreneur Phil McKenzie walks through why events, when done well, can be transformative brand marketing t...
February 20, 2011
Capture Your Flag
Forrester Report on Digital Video: Audienc...
The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forr...
February 14, 2014
George Clooney and Amal Alamuddin Make Their...
Seattle's 2nd Legal Pot Store, Built Like A...
All-Star 'Gone Girl' Cast Spills on Thrillin...
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