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Big Brand Marketers Eager For Digital Vide...
Big brand marketers are champing at the bit for more quality digital video inventory and more quality material to go into that inventory, said Randall...
February 22, 2012
Big Brand Marketers Embracing Programmatic...
Big brands including Kellogg, Ford and P&G are putting "millions" of dollars into the programmatic buying ecosystem, says Joanna O'Connnell, analyst a...
October 17, 2012
2015: The Year of Digital Video
Eyeview CEO and co-founder Oren Harnevo joins digits and explains how personalized online ads will unlock significant value and help make 2015 the yea...
November 25, 2014
'Creative Optimization' of Digital Video A...
Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web ac...
November 07, 2014
The Beauty Crush Beauty Brand Marketing St...
Marcus Greinke presents its beauty product brand marketing startup The Beauty Crush at Startup Alley New York.
March 01, 2012
Big Brands Out in Full Force at Sundance F...
The Sundance Film Festival is the place to be in late January for those in the entertainment industry. But, beyond the films, it's also a big opportun...
January 26, 2015
Half of Digital Video Ad Spend in 2018 Wil...
When advertising around digital video doubles to $12 billion by 2018 in the U.S., half of the spend will be around mobile platforms, says David Halle...
June 27, 2014
Digital Video Spend Hitting "Double Digits...
As the medium is maturing, spending on digital video is hitting double digits from some her media agency clients, says Amanda Richman president of Sta...
September 25, 2013
IAB's Rothenberg: Digital Video Is a Cult...
Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of...
April 29, 2014
Digital Video Nearing Scale
LONDON -- Digital video is quickly on pace to reach scale, says Liz Stark, Digital Activation Direction at Starcom MediaVest Group in an interview wit...
May 27, 2014
MediaVest's Trivedi: Compliance Around Di...
A crucial step in establishing digital video as a viable medium for brands and their agencies, is for publishers such as Google, AOL, Yahoo and MSN, ...
February 05, 2014
Group M's Xaxis Creates Private Exchanges ...
GroupM's audience buying unit Xaxis is able to create private exchanges online for premium publishers, says Christina Beaumier, VP of Global Client De...
October 05, 2012
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