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  • Ebuzzing's Daily: Advertisers Should Only ...(04:30)
  • The video advertising industry has recently started to focus conversion on "viewability" - the metric that uncovers whether users are really watching ...
  • Date: February 03, 2014
  • Source: BeetTV
  • Publishers May Soon Sell TV-Synced Ads: Ci...(06:07)
  • Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on...
  • Date: August 26, 2014
  • Source: BeetTV
  • "Utopia" Of Programmatic TV Coming Closer:...(03:20)
  • The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospe...
  • Date: August 26, 2014
  • Source: BeetTV
  • Key Focus for Programmatic Should Be Busin...(03:56)
  • The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorf...
  • Date: August 26, 2014
  • Source: BeetTV
  • Ad Buyers Don't Have To Abandon Open Excha...(02:39)
  • WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reporte...
  • Date: August 25, 2014
  • Source: BeetTV
  • Programmatic Revolution Is Eating Media: A...(05:36)
  • "Programmatic" methods of buying and selling digital advertising space have come a long way since they were used only to shift un-loved banner slots.
  • Date: August 24, 2014
  • Source: BeetTV
  • Quality Is Key For Branded Content: News C...(06:05)
  • Brands can win an audience for articles and videos they made, even in newspaper websites - if their material is worth consuming, according to a news g...
  • Date: August 21, 2014
  • Source: BeetTV
  • Open Ad Exchanges Need Open Practices: IPG...(04:52)
  • After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buy...
  • Date: August 25, 2014
  • Source: BeetTV
  • Consolidation Wave Good for Video Ad Tech:...(06:32)
  • AOL bought Adap.tv, Facebook bought LiveRail and, last month, RTL Group bought a majority of SpotXchange - a wave of consolidation is under way, as la...
  • Date: August 24, 2014
  • Source: BeetTV
  • Marketers Need KPIs by Campaign, Channel &...(12:58)
  • To succeed in a cross-device world, advertisers should develop personalized experiences for each screen with messages tailored to the device and, when...
  • Date: August 19, 2014
  • Source: BeetTV
  • Content Marketing Needs Better Metrics, Ri...(10:33)
  • Content marketing is on the cusp of breaking through, and needs a few next steps to become a powerful marketing tactic, says Gian LaVecchia, Managing...
  • Date: August 19, 2014
  • Source: BeetTV
  • Radio's Cumulus Upping Video Strategy In 2...(07:09)
  • US radio network Cumulus Media may be best known for its on-air content. But, if JT Batson has his way, the group will soon also be profiting from on-...
  • Date: August 19, 2014
  • Source: BeetTV

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