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  • ComScore Readies Measurement Tool for Conn...(04:57)
  • Responding to a dramatic increate in consumption on connect TV's, comScore is readying a measurement tool to tabulate views on connected TV's and will...
  • Date: May 21, 2015
  • Source: BeetTV
  • Tim Armstrong's Goal of 'Open' AdTech Domi...(03:22)
  • In a keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armst...
  • Date: May 21, 2015
  • Source: BeetTV
  • DailyMail's Steinberg: The Threat to News ...(03:37)
  • It's not porn, it's not filing sharing, yet many media agencies equate news with these unsavory categories - and they are keeping their distance and l...
  • Date: May 21, 2015
  • Source: BeetTV
  • David Bell: 'There Will Be Roadkill in the...(04:13)
  • At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitabl...
  • Date: May 19, 2015
  • Source: BeetTV
  • Being a Change Agent = Reading Trends, Mor...(05:11)
  • The changes that were apparent up to thirty years ago are on the cusp of hitting the ad market hard with transformations. Those are among the predicti...
  • Date: May 18, 2015
  • Source: BeetTV
  • Video Ad Trust Is A Mess: Coull CEO Watkin...(03:43)
  • Through initiatives like the Media Ratings Council defining what truly constitutes a "viewable" ad, the industry has come a long way to eradicating fr...
  • Date: May 18, 2015
  • Source: BeetTV
  • Nielsen, EXelate Will 'Co-Build Products F...(02:29)
  • Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former's acquisition of t...
  • Date: May 17, 2015
  • Source: BeetTV
  • Xaxis Deal 'Critical' To AppNexus' Future:...(02:16)
  • Last year's deal in which WPP's Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of...
  • Date: May 17, 2015
  • Source: BeetTV
  • Automation Getting Deeper In To Agencies: ...(07:10)
  • It is not just brands that can use "programmatic" tools to buy ads on exchanges. Brands' agencies, too, can use similar technology to buy advance ads ...
  • Date: May 17, 2015
  • Source: BeetTV
  • VivaKi Lives On After Reorg: SMG's Delaney(03:33)
  • Ad group Publicis' VivaKi digital division may be moving its programmatic experts out around the group, but that doesn't mean VivaKi is dead.
  • Date: May 17, 2015
  • Source: BeetTV
  • Brightcove Touts New Ad Insertion Services(02:35)
  • Brightcove, the big online video platform company, has expanded its advertising tools including dynamic ad insertion and ad insertion for live program...
  • Date: May 17, 2015
  • Source: BeetTV
  • IP Delivered Video Has Transformed the Val...(03:46)
  • The recent NAB Show in Las Vegas marked tectonic shift in the scope and value of TV advertising. Finally, the industry has embraced the value and re...
  • Date: May 17, 2015
  • Source: BeetTV

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