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  • Publishers May Soon Sell TV-Synced Ads: Ci...(06:07)
  • Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on...
  • Date: August 26, 2014
  • Source: BeetTV
  • Open Ad Exchanges Need Open Practices: IPG...(04:52)
  • After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buy...
  • Date: August 25, 2014
  • Source: BeetTV
  • Consolidation Wave Good for Video Ad Tech:...(06:32)
  • AOL bought Adap.tv, Facebook bought LiveRail and, last month, RTL Group bought a majority of SpotXchange - a wave of consolidation is under way, as la...
  • Date: August 24, 2014
  • Source: BeetTV
  • Programmatic Revolution Is Eating Media: A...(05:36)
  • "Programmatic" methods of buying and selling digital advertising space have come a long way since they were used only to shift un-loved banner slots.
  • Date: August 24, 2014
  • Source: BeetTV
  • Key Focus for Programmatic Should Be Busin...(03:56)
  • The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorf...
  • Date: August 26, 2014
  • Source: BeetTV
  • BrightRoll Eager For Slice Of Linear TV Ad...(01:49)
  • After signing a deal with Clypd this summer allowing it to buy ad inventory for its clients from TV providers like Cox and DISH, video ad tech vendor ...
  • Date: August 18, 2014
  • Source: BeetTV
  • "Utopia" Of Programmatic TV Coming Closer:...(03:20)
  • The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospe...
  • Date: August 26, 2014
  • Source: BeetTV
  • Ad Buyers Don't Have To Abandon Open Excha...(02:39)
  • WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reporte...
  • Date: August 25, 2014
  • Source: BeetTV
  • Mindshare Exec on Best Practices for Brand...(07:59)
  • As marketers expand deeper into video content, they would be smart to apply best practices to the creation of videos, says Joe Migliozzi, Managing Dir...
  • Date: August 17, 2014
  • Source: BeetTV
  • Nielsen: Measuring Consumer Engagement Is ...(11:17)
  • For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP in an in...
  • Date: August 18, 2014
  • Source: BeetTV
  • What Is 'Premium' Content Anyway? Ad Execs...(05:33)
  • Advertisers and their buyers often say they aspire to advertise only with "premium" publishers. But what does that really mean, and is the notion chan...
  • Date: August 21, 2014
  • Source: BeetTV
  • Facebook Closes on LiveRail Acquisition(03:15)
  • SAN FRANCISCO - Facebook's acquisition of LiveRail for a reportedly $400 - $500 million, which was announced on July 2, closed yesterday, reports Tech...
  • Date: August 16, 2014
  • Source: BeetTV

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