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  • Nielsen New Israel-Based Venture Fund Back...(06:24)
  • Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments. ...
  • Date: May 29, 2015
  • Source: BeetTV
  • Unruly Brings "Emotional Programmatic" To ...(05:02)
  • If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and...
  • Date: May 26, 2015
  • Source: BeetTV
  • Tapad Raises $18 Million to Expand Licensi...(03:04)
  • Tapad, a New York-based start-up that allows brands to measure impact of advertising cross multiple screens, raised $18 million last month. With the ...
  • Date: May 31, 2015
  • Source: BeetTV
  • Komoona Is 'Next Generation Yield Optimiza...(03:56)
  • Koomona is an Israel-based start-up that uses machine learning technology to help publishers allocate inventory and sell at the highest price. The co...
  • Date: May 31, 2015
  • Source: BeetTV
  • Teads Touts 'Outstream' Video Units for Mo...(04:49)
  • Teads, the Paris-based adtech company that provides publishers with "outstream," a solution to insert video advertising into editorial pages, launched...
  • Date: May 25, 2015
  • Source: BeetTV
  • Mixpo's Tillinghast Sees Big Upside to Int...(03:55)
  • Mixpo, the Seattle-based company that creates custom, interactive elements for pre-roll ads for big brands and publishers, sees much bigger opportunit...
  • Date: May 22, 2015
  • Source: BeetTV
  • Tim Armstrong's Goal of 'Open' AdTech Domi...(03:22)
  • In a keynote address to some 500 leaders of the adtech industry gathered in New York by the investment bank boutique LUMA partners, AOL CEO Tim Armst...
  • Date: May 21, 2015
  • Source: BeetTV
  • ComScore Readies Measurement Tool for Conn...(04:57)
  • Responding to a dramatic increate in consumption on connect TV's, comScore is readying a measurement tool to tabulate views on connected TV's and will...
  • Date: May 21, 2015
  • Source: BeetTV
  • DailyMail's Steinberg: The Threat to News ...(03:37)
  • It's not porn, it's not filing sharing, yet many media agencies equate news with these unsavory categories - and they are keeping their distance and l...
  • Date: May 21, 2015
  • Source: BeetTV
  • Nielsen, EXelate Will 'Co-Build Products F...(02:29)
  • Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former's acquisition of t...
  • Date: May 17, 2015
  • Source: BeetTV
  • VivaKi Lives On After Reorg: SMG's Delaney(03:33)
  • Ad group Publicis' VivaKi digital division may be moving its programmatic experts out around the group, but that doesn't mean VivaKi is dead.
  • Date: May 17, 2015
  • Source: BeetTV
  • David Bell: 'There Will Be Roadkill in the...(04:13)
  • At the upcoming Cannes Lions Festival in France next month, a vast numbers adtech companies will be vying for attention but there will be an inevitabl...
  • Date: May 19, 2015
  • Source: BeetTV

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