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  • Akamai's Expands Network Delivery with Oct...(04:19)
  • LAS VEGAS - With its acquisition of Denmark's Octoshape, Akamai, the global content delivery network, will meet fast-growing bandwidth demands with cl...
  • Date: April 14, 2015
  • Source: BeetTV
  • Adobe Joins Akamai with Ad Server Integrat...(02:26)
  • LAS VEGAS - Adobe Primetime and Akamai have announced the integration of Adobe's ad insertion technology into Akamai's media offering, at the NAB Sho...
  • Date: April 14, 2015
  • Source: BeetTV
  • Videology Partners In Programmatic TV 'Evo...(02:50)
  • Videology sees its recently-inked integration deal Comcast-owned ad tech platform FreeWheel as "bridging the gap" until true programmatic TV advertisi...
  • Date: April 07, 2015
  • Source: BeetTV
  • SourceKnowledge Charges Ads On Customer Ac...(05:28)
  • SourceKnowledge has made waves in the Canadian ad tech market for its mobile video ad demand-side platform and exchange. Now the company is shaking up...
  • Date: April 09, 2015
  • Source: BeetTV
  • IBeacons Can Enable Precise Mobile Marketi...(06:02)
  • If you think you haven't seen much evidence of location beacons' use in a marketing context, following initial hype, you soon will. That's according t...
  • Date: April 06, 2015
  • Source: BeetTV
  • Media Agencies May Stop Being Agents: Grou...(04:13)
  • As more and more brands, using empowering new ad tech and marketing software, begin to perform some of the functions of their media agencies, what wil...
  • Date: April 13, 2015
  • Source: BeetTV
  • Nielsen Relies on EXelate for Programmatic...(03:14)
  • As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offerings, says Da...
  • Date: April 09, 2015
  • Source: BeetTV
  • Esurance Leans on Big Brand Strategies And...(06:14)
  • As a "challenger brand" insurance form Esurance has relied on a combo of brand awareness and performance marketing, says Alan Gellman, Chief Marketing...
  • Date: April 13, 2015
  • Source: BeetTV
  • Digital Placed-Based Venues Grow As Consum...(06:30)
  • As consumers increasingly watch TV in new ways, ad platforms that deliver ads in digital "out o the home" fashion are growing in value, says Barry Fre...
  • Date: April 09, 2015
  • Source: BeetTV
  • Ad Creative Has Shorter Life, as Demands A...(03:45)
  • Creative content for advertising has a much shorter shelf life in this fast-moving digital world, says Chris Weil, Chief Executive Officer for Momentu...
  • Date: April 12, 2015
  • Source: BeetTV
  • Measurement of Fraudulent Traffic Must Be ...(04:11)
  • AUSTIN -- As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comSco...
  • Date: April 03, 2015
  • Source: BeetTV

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