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  • Investment in AppNexus Allows WPP to Compe...(04:37)
  • With its recent investment and technology exchange with AppNexus, WPP will have the technology platform to compete against companies like Google's Do...
  • Date: September 29, 2014
  • Source: BeetTV
  • Nearly Half Of Digital Display Now Sold Pr...(03:47)
  • So-called "programmatic" software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer dat...
  • Date: September 29, 2014
  • Source: BeetTV
  • AOL Grows Programmatic Business Year Over ...(03:38)
  • AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34% now, says Bob Lord, Global CEO of AOL Platforms, in an interview with Bee...
  • Date: September 30, 2014
  • Source: BeetTV
  • Starcom's Richman: Programmatic Expanding ...(01:54)
  • One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, includ...
  • Date: September 30, 2014
  • Source: BeetTV
  • Facebook Targets Publishers for Mobile Ad ...(04:38)
  • With its recent acquisition of LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracin...
  • Date: September 26, 2014
  • Source: BeetTV
  • DMEXCO 2014 Reaching New Levels: UM's Weis...(03:51)
  • DMEXCO has reached a new standard, says Sven Weisbrich, CEO, Universal McCann Germany. This year saw much growth for DMEXCO beyond its increased scale...
  • Date: September 24, 2014
  • Source: BeetTV
  • Nexage, Acquired By Millennial, Thinks Big...(05:34)
  • At the recent DMEXCO advertising conference, mobile real-time bidding exchange Nexage told Beet.TV mobile media were "still in the early ages". Today,...
  • Date: September 24, 2014
  • Source: BeetTV
  • Adobe's Marketing Cloud Explained(06:45)
  • Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whole set of ch...
  • Date: September 24, 2014
  • Source: BeetTV
  • SMG Germany's CEO on the Growth of Mobile ...(02:42)
  • Today, it has become a given that both consumers and advertisers will make use of the internet on mobile devices, says Stefan Uhl, CEO of SMG Germany....
  • Date: September 24, 2014
  • Source: BeetTV
  • Converged Video Buying 'Won't Happen Overn...(05:25)
  • Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process ...
  • Date: September 28, 2014
  • Source: BeetTV
  • Ad Sales Automation Gaining Agency Favor: ...(05:44)
  • COLOGNE -- Many were initially wary at so-called "programmatic" ad-trading techniques' first incarnation - real-time bidding. But acceptance of ad ops...
  • Date: September 26, 2014
  • Source: BeetTV
  • Addressable TV Ads Are 'Holy Grail': Video...(06:23)
  • Imagine the highly targeted advertising the web is great at plus the broad reach that only ye olde TV can deliver. Old-fashioned broadcasters have lon...
  • Date: September 25, 2014
  • Source: BeetTV

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