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  • Big Changes in the Values of Brands Powere...(02:41)
  • In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there ...
  • Date: July 27, 2015
  • Source: BeetTV
  • WPP's Sorrell Wants Nikkei To Make FT More...(04:07)
  • It was a WPP agency that devised The Financial Times' once-famous marketing slogan, "No FT, no comment." So, what does WPP CEO Sir Martin Sorrell thin...
  • Date: July 24, 2015
  • Source: BeetTV
  • Facebook Launches Partner Video Monetizati...(01:59)
  • Facebook has launched an "alpha" version of a revenue share scenario with video producers. The split is based on consumer interaction with the video...
  • Date: July 13, 2015
  • Source: BeetTV
  • How Bank of America Is Reaching Millennial...(04:22)
  • CANNES -- In an effort to reach millennials, Bank of America turned to a platform and a publisher that people don’t closely associate with financial s...
  • Date: July 07, 2015
  • Source: BeetTV
  • Media Reviews Come Down to Pricing, Trust ...(04:29)
  • CANNES -- The large number of media accounts currently up for review boils down largely to issues of pricing, trust and transparency, according to Lou...
  • Date: July 10, 2015
  • Source: BeetTV
  • Publicis' Lévy Says, in Future, 'Ideas Wil...(04:16)
  • The whole of the communications business is being shaken up - and yet, one thing will remain exactly the same. "In 10 years time, as today, ideas will...
  • Date: July 02, 2015
  • Source: BeetTV
  • Rubicon's Stevens Sees Retailers Becoming ...(05:55)
  • If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, a...
  • Date: July 02, 2015
  • Source: BeetTV
  • On Daily Mail's TV Show, 'The Site Is The ...(01:30)
  • Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline's US expansion as the online paper's no...
  • Date: June 28, 2015
  • Source: BeetTV
  • Daily Mail, Dr Phil Consummate Story Shari...(02:44)
  • Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV.
  • Date: June 28, 2015
  • Source: BeetTV
  • Vice CEO Smith On Pinterest & Video For Mi...(02:59)
  • How should a financial giant market to young adults in the digital age? By giving it to them straight. That's according to Vice Media CEO Shane Smith,...
  • Date: June 28, 2015
  • Source: BeetTV
  • Goodby: Addressable TV Ads Will Feel Like ...(04:38)
  • CANNES -- Addressable TV and the notion of targeting TV ads individually has been a hot topic in the ad industry for years, and it may very soon be sc...
  • Date: June 28, 2015
  • Source: BeetTV
  • IPG's Cadreon to Launch Automated TV Ad Pl...(02:55)
  • CANNES - Cadreon, the digital marketing platform of IPG Mediabrands, will introduce its programmatic TV buying platform created in partnership with Tu...
  • Date: June 28, 2015
  • Source: BeetTV

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