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  • Facebook Is Redefining the Value of of Vid...(02:32)
  • Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by settin...
  • Date: October 20, 2014
  • Source: BeetTV
  • Mobiles Are Now Subscribers' TVs & DVRs: C...(02:16)
  • In the age of smart glass everywhere, what's the difference between a TV and a phone anymore? Comcast Cable wants to give its subscribers value by off...
  • Date: October 16, 2014
  • Source: BeetTV
  • Stop Seeking Fans, Organic Reach Is Dead: ...(08:47)
  • Put your money where your mouth is. That's the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is...
  • Date: October 19, 2014
  • Source: BeetTV
  • Leo Burnett Exec on Branded Content Challe...(08:10)
  • CHICAGO -- Coca-Cola's groundbreaking small world machines campaign has won awards and reached around the world, but it wasn't easy to pull off. The g...
  • Date: October 16, 2014
  • Source: BeetTV
  • Branded Content Pairs With Social Viewing ...(05:06)
  • CHICAGO -- Branded content is slated to replace the traditional 30-second spot, says Len Kendall, Director of Social Marketing at Havas Worldwide, say...
  • Date: October 16, 2014
  • Source: BeetTV
  • Brand Pair-Ups with Publishers Can Drive K...(08:25)
  • CHICAGO -- Working with a publisher partner can be a smart strategy for branded content, especially to drive awareness and visibility, says Spencer Ba...
  • Date: October 17, 2014
  • Source: BeetTV
  • Interstitial Better Than Auto-Play: Jun CE...(09:36)
  • Ad network Jun Group's CEO Mitchell Reichgut "recoils" when he hears about auto-playing ads, the new format being picked by Facebook and others to del...
  • Date: October 20, 2014
  • Source: BeetTV
  • Teads Sets Sights On IPO After Rebranding(06:59)
  • CHICAGO -- Following this spring's merger of video ad tech firms Ebuzzing and Teads, the pair last week rebranded as just "Teads". That company is now...
  • Date: October 12, 2014
  • Source: BeetTV
  • Collective Is Using Digital to Drive TV Ad...(05:36)
  • Collective, a programmatic advertising technology company, is using its ad decisioning engine to buy linear television, explains Eoin Townsend, Chief ...
  • Date: October 16, 2014
  • Source: BeetTV
  • Video Nearly Three Times More Effective Th...(01:44)
  • CHICAGO -- Video ads are three times more effective than display ads in delivering brand goals, says Gian Fulgoni, co- founder and exec chair of comSc...
  • Date: October 10, 2014
  • Source: BeetTV
  • U.S. Cellular Pairs With Shark Tank(02:56)
  • CHICAGO -- Producing branded content can help a marketer stand out from the competition, says Cristel Turner, Director of Brand Advertising, Strategy...
  • Date: October 14, 2014
  • Source: BeetTV

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