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BBC Worldwide Digital Chief on VOD|12|1
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BBC Worldwide Digital Chief: "We Are on th...
With its TV show Doctor Who holding the top spot on iTune in 2011, the BBC Worldwide is "at the forefront of VOD (video on demand)" says Daniel Heaf, ...
June 26, 2012
BBC Worldwide Digital Chief: Future Apps W...
Whilst the BBC Worldwide has made a considerable efforts around creating Apps for the Apple iOS and Android platforms, the future of Apps will be more...
June 20, 2012
BBC Worldwide Reports Digital Revenue Up 1...
Today, the BBC Worldwide announced that net profits were up 13 percent over last year. Digital sales has risen from to 13 percent of total sales, up f...
July 16, 2012
BBC Global Digital Chief on Facebook ROI
Social media is not a marketing solution but a "profit center" for the BBC's commercial Web sites, says Daniel Heaf, Director of Digital for BBC World...
May 25, 2011
WPP Digital Chief Says No to Fraud: "We On...
With bot-generating activity comprising as much as 25 percent of views of some campaigns, the industry has to clean up fast. The world's largest media...
June 02, 2014
BBC World Wide Chief Digital Officer: Apps...
While the BBC Worldwide is putting most of its efforts around apps for the Apple iOS platform, apps won't maintain their dominance in the future, pred...
July 10, 2012
Mindshare Digital Chief: Xbox One Will Be ...
With Connect technology part of the new Xbox One device, which has many millions of users, Microsoft has presented a "real game changer" to the media ...
June 24, 2013
Discovery's Digital Chief: Online To Shape...
Discovery Communications' burgeoning digital content will soon shape some of the organization's TV franchises, in terms of content, says its...
June 26, 2012
Publishers Look to Monetize Mobile and Ref...
LONDON -- In the quest to shift more ad dollars to digital video, publishers are looking at how to better monetize the fast-growing mobile business an...
July 06, 2012
BBC.Com Opens Its Doors to Native Advertis...
The BBC is known for its editorial integrity and, at least in the UK, its aversion to advertising. These facts would seem to make an embrace of the cu...
January 21, 2014
BBC's Commercial Arm Eyes Expansion To Mat...
By Belinda Goldsmith LONDON (Reuters) - BBC Worldwide, the commercial arm of Britain's public broadcaster, unveiled a three-pronged plan on Friday to ...
October 18, 2013
Mobile Is Best Device To Reach Affluent Co...
Research commissioned by BBC Worldwide shows the top 20% highest earners are fully engaged and readily reachable by mobile advertisers.
May 27, 2014
Mariah Carey Takes Her Adorable Twins to...
Challenge from Son Inspires Dad to Get Back...
Britney Spears Reveals She's Single
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