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Facebook Ads Are About To Invade Mobile Ap...
Facebook is about to launch a mobile advertising network that could potentially take on Google’s. According to sources, Facebook will launch its mobil...
April 21, 2014
IOS Dominates Android As Windows Phone Tak...
While Chitika’s latest survey focuses on Windows Phone confirming its third place in the North American smartphone market, their usage statistics once...
May 16, 2014
EBay Prepping New Mobile Ad Network
EBay is set to launch an advertising network for its mobile app in this year’s final quarter, opening up a new avenue for marketers to reach the app’s...
September 12, 2014
Tremor Video Claims Success with Cost-Per-...
The industry's largest video advertising network has shifted its emphasis from a cost-per-view formula to cost-per-engagement and has found "dramatic...
November 09, 2011
SMG's Skiko: Advertisers Want More Videos ...
Advertising networks must provide more content and more data to target ethnic online video use that is outpacing that amongst the populace at large, a...
October 07, 2013
Rumors Of Cookies' Death Are Greatly Exagg...
New European laws, consumer revolts and unsupportive devices... these are testing times for cookies, the client-side files that transport user data to...
July 26, 2013
Jason Glickman on Monetizing Online Videos
Tremor Media, the New York-based online video advertising network, has 1 Bil. video impressions and 135 million unique video viewers in its network ac...
February 07, 2011
Ad Networks Mimick Television Fragmentatio...
Advertising networks are fragmenting into specialized verticals like travel ad networks, women's ad networks and gay ad networks, according to Frank A...
February 03, 2011
Woman Command Higher Ad Dollars for Online...
Jayant Kadambi, CEO and co-founder of YuMe Networks, an advertising network for online video, told me that women viewers, from ages 18-34, are highly ...
January 18, 2011
Sony's Crackle Has Resources to Develop In...
Crackle formerly know as Grouper, the video sharing and advertising network recently acquired by Sony Pictures, has a "bucket of cash" and 15 unique ...
February 02, 2011
Tremor Media Revenue Growth
Tremor Media, the New York-based online video advertising network, has one billion video impressions and 135 million unique video viewers in its netwo...
February 02, 2011
SAY Media Is Building Vertical Networks wi...
SAY Media, is building its own "vertical networks" of original content, including the fashion and pets categories through the acquisition of Dogster ...
June 21, 2011
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