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  • Adap.Tv Aims to Simplify Video Ad Buys Wit...(05:27)
  • With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its A...
  • Date: July 03, 2012
  • Source: BeetTV
  • TV And Video Ad Buying Not Converging: Med...(04:12)
  • We keep hearing a lot about how the ad-buying processes for television and digital video may be on a path to merging. But, asked if that was happenin...
  • Date: January 12, 2015
  • Source: BeetTV
  • Video Viewing Analytics Drives Ad Buys and...(06:42)
  • Analytics on consumption of video across content delivery can help inform ad buys, ensure safe travel of video, and prevent fraud, says Michael Fay, V...
  • Date: May 07, 2015
  • Source: BeetTV
  • Fast-Growing TubeMogul Aims at Programmati...(03:13)
  • TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
  • Date: September 29, 2012
  • Source: BeetTV
  • France Is Leading in Programmatic Linnear ...(03:00)
  • LONDON -- A number of factors have given rise to the position of France as a leader in programmatic ad buying across digital video and linear televisi...
  • Date: May 23, 2014
  • Source: BeetTV
  • Online GRPs Would Simplify Digital Video, ...(05:22)
  • If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
  • Date: October 18, 2012
  • Source: BeetTV
  • Real-Time Video Ad Buying Not Ready For Br...(03:04)
  • While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an ex...
  • Date: April 18, 2012
  • Source: BeetTV
  • TubeMogul Rolls Out Viewability in Its Ad ...(06:45)
  • LAS VEGAS -- Video ad platform TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of v...
  • Date: January 26, 2014
  • Source: BeetTV
  • Majority of Ad Buying Will Be Programmatic(03:05)
  • WPP's data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that gr...
  • Date: June 24, 2013
  • Source: BeetTV
  • Facebook Brings Video Ads to Third-Party A...(00:47)
  • Facebook wants to bring video ads everywhere: The company announced Tuesday that it is bringing auto-play video ads to its mobile ad network, allowing...
  • Date: August 11, 2015
  • Source: Wochit Tech
  • Programmatic Video Ad Buying Lifts Global ...(06:32)
  • An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
  • Date: January 25, 2013
  • Source: BeetTV
  • Simulmedia Expanding Platform For Digital ...(03:41)
  • Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
  • Date: December 05, 2012
  • Source: BeetTV