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Adap.Tv Aims to Simplify Video Ad Buys|12|1
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Adap.Tv Aims to Simplify Video Ad Buys Wit...
With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its A...
July 03, 2012
Fast-Growing TubeMogul Aims at Programmati...
TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
September 29, 2012
TubeMogul Rolls Out Viewability in Its Ad ...
LAS VEGAS -- Video ad platform TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of v...
January 26, 2014
Online GRPs Would Simplify Digital Video, ...
If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
October 18, 2012
Real-Time Video Ad Buying Not Ready For Br...
While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an ex...
April 18, 2012
Majority of Ad Buying Will Be Programmatic
WPP's data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that gr...
June 24, 2013
Programmatic Video Ad Buying Lifts Global ...
An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
January 25, 2013
Programmatic Is Redefining TV Industry Rol...
The onset of automated video ad buying is prompting traditional job disciplines to be re-thought, says one exec in the space.
April 07, 2014
Simulmedia Expanding Platform For Digital ...
Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
December 05, 2012
Real Time Video Ad Buying
Some premium publishers have resistance to programmatic buying due to price degradation concerns because they are used to setting the prices for their...
August 22, 2012
VideoHub's Jason Burke: Analytics Is Essen...
Anylytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a...
June 28, 2012
Videology's Ferber: Content And Context Un...
Super-efficient online ad targeting is allowing advertisers to hone in on specific audiences, whatever they're watching. But that doesn't mean the tra...
January 14, 2014
Excavators Play Massive Game of Jenga!
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