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  • Adap.Tv Aims to Simplify Video Ad Buys Wit...(05:27)
  • With the hundreds of video ad vendors offering services for publishers and ad buyers, online video technology provider Adap.TV recently launched its A...
  • Date: July 03, 2012
  • Source: BeetTV
  • Fast-Growing TubeMogul Aims at Programmati...(03:13)
  • TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad p...
  • Date: September 29, 2012
  • Source: BeetTV
  • France Is Leading in Programmatic Linnear ...(03:00)
  • LONDON -- A number of factors have given rise to the position of France as a leader in programmatic ad buying across digital video and linear televisi...
  • Date: May 23, 2014
  • Source: BeetTV
  • Online GRPs Would Simplify Digital Video, ...(05:22)
  • If online GRPs become the norm in digital video, then "make goods" will be more likely too when audiences aren't reached, says Brett Wilson, CEO of Tu...
  • Date: October 18, 2012
  • Source: BeetTV
  • TubeMogul Rolls Out Viewability in Its Ad ...(06:45)
  • LAS VEGAS -- Video ad platform TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of v...
  • Date: January 26, 2014
  • Source: BeetTV
  • Real-Time Video Ad Buying Not Ready For Br...(03:04)
  • While video ad exchanges are gaining traction in the digital marketplace, her agency's brands are not ready to put their digital video buys into an ex...
  • Date: April 18, 2012
  • Source: BeetTV
  • Majority of Ad Buying Will Be Programmatic(03:05)
  • WPP's data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that gr...
  • Date: June 24, 2013
  • Source: BeetTV
  • Programmatic Video Ad Buying Lifts Global ...(06:32)
  • An automated system in which advertisers purchase spots on Dailymotion in real-time has lead to greater efficiency for marketers and higher ad rates f...
  • Date: January 25, 2013
  • Source: BeetTV
  • Simulmedia Expanding Platform For Digital ...(03:41)
  • Simulmedia, the New York based company that provides ad agencies the tools to make television buying decisions based on viewer profiles, much like Int...
  • Date: December 05, 2012
  • Source: BeetTV
  • Real Time Video Ad Buying(01:50)
  • Some premium publishers have resistance to programmatic buying due to price degradation concerns because they are used to setting the prices for their...
  • Date: August 22, 2012
  • Source: BeetTV
  • VideoHub's Jason Burke: Analytics Is Essen...(04:12)
  • Anylytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a...
  • Date: June 28, 2012
  • Source: BeetTV

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