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AOL's Distribution of Branded Content|12|1
1 - 12
Quality Is Critical For Branded Content: G...
High quality and plenty of integrity are important for brands and publishers working together on commercial editorial, says the executive who launched...
May 26, 2014
AOL's Big Syndication Engine Now Powering ...
AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC,...
January 22, 2014
Brands Must Tap Emotions in Branded Conten...
With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, D...
April 07, 2014
New York Times Plans Branded Content In Vi...
The New York Times' recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewe...
January 25, 2014
Aol Sees Skyrocketing Business in the Dist...
5min Media, the Israeli video syndication company which was purchased by Aol last year, is finding a growing business in distributing branded content ...
June 02, 2011
Razorfish CEO on Branded Content and Story...
CANNES - Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an inte...
June 26, 2013
Social Platforms Focus on Brand Engagement...
CANNES, France -- As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of...
June 30, 2014
Crane.TV CEO on Monetizing Online Video Th...
Crane.TV, an online video-magazine for contemporary culture, has made the online video revolution economically viable with a profitable business model...
January 28, 2013
VivaKi Launches Global Initiative for Bran...
VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, ...
November 10, 2010
Douglas Scott Talks on Original Branded Co...
Branded content is still a relatively new and developing advertising format, but Ogilvy & Mather was ahead of the curve: In June 2007, while many digi...
February 10, 2011
Howcast Finds Traction with Branded Conten...
Howcast, the two year-old producer and distributor of how-to short form videos, is on track to reach profitability this year, co-founder and President...
January 18, 2011
How a Marketer Learns to Sell Brands Conte...
In Chapter 2 of 10, marketing innovator and digital strategist Caroline Giegerich learns to sell brands content ideas and innovation through her trans...
April 17, 2011
Capture Your Flag
Robin Thicke's Album Sales Are a Disaster
Rev. Jesse Jackson On Recent Violence: ...
Stars Shine at Paris Fashion Week Shows
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