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1 - 12 out of14203 results
  • Branded Content Needs Measurement Strategy...(05:22)
  • Brands should development a measurement plan when embarking on branded content, says Tom Weeks, SVP and Group Brand Director at SMG's LiquidThread i...
  • Date: October 31, 2014
  • Source: BeetTV
  • Matt Ruby on Monetizing Web Video With Bra...(01:34)
  • In Chapter 17 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Did You Decide to Make Branded ...
  • Date: December 02, 2014
  • Source: Capture Your Flag
  • Matt Ruby on How to Find Branded Content A...(01:45)
  • In Chapter 18 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "In television, we see the big autom...
  • Date: December 02, 2014
  • Source: Capture Your Flag
  • Enhance the Experience, SMG Exec Advises f...(04:16)
  • Placement on a site and or media channel is vital to ensuring branded content actually reaches consumers and can be viewed, says Jonathan Hoffman, Pre...
  • Date: October 30, 2014
  • Source: BeetTV
  • Yahoo Evolves Branded Content Approach wit...(03:45)
  • COLOGNE, Germany -- Yahoo has been involved in branded content for many years, but its strategy has evolved in recent months to become more tailored a...
  • Date: September 20, 2014
  • Source: BeetTV
  • Branded Content Pairs With Social Viewing ...(05:06)
  • CHICAGO -- Branded content is slated to replace the traditional 30-second spot, says Len Kendall, Director of Social Marketing at Havas Worldwide, say...
  • Date: October 16, 2014
  • Source: BeetTV
  • Leo Burnett Exec on Branded Content Challe...(08:10)
  • CHICAGO -- Coca-Cola's groundbreaking small world machines campaign has won awards and reached around the world, but it wasn't easy to pull off. The g...
  • Date: October 16, 2014
  • Source: BeetTV
  • Quality Is Critical For Branded Content: G...(06:17)
  • High quality and plenty of integrity are important for brands and publishers working together on commercial editorial, says the executive who launched...
  • Date: May 26, 2014
  • Source: BeetTV
  • AOL's Big Syndication Engine Now Powering ...(05:04)
  • AOL's powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC,...
  • Date: January 22, 2014
  • Source: BeetTV
  • Brands and Distributors Should Look for Sh...(06:59)
  • CHICAGO -- When embarking on branded content, a marketer should consider what part of its story fits best in that format, Cristel Turner, Director of ...
  • Date: October 26, 2014
  • Source: BeetTV
  • Brands Must Tap Emotions in Branded Conten...(01:56)
  • With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, D...
  • Date: April 07, 2014
  • Source: BeetTV
  • Under News Corp, Storyful Put To Work On B...(03:08)
  • It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition by News Corp, S...
  • Date: August 18, 2014
  • Source: BeetTV