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Why a Defunct Radio Station Is Playing Bey...
KROI did its last broadcast as a news radio station and playing Beyonce 24/7 could be a part of a rebranding effort.
October 10, 2014
WPP's 24/7 Media Touts Cross-Platform Mone...
As consumer video viewing spreads across devices, advertisers increasingly will want tools and analytics to track, measure and reach those audiences. ...
December 21, 2012
WWE Set to Launch 24/7 Network
The WWE is set to launch a 24/7 television network that will feature live streaming of pay-per-view events, original programming, and reruns of WCW, E...
January 10, 2014
Employees Work and Live Together at the Of...
Love 'em or hate 'em, we all have to deal with our co-workers eight hours a day. But imagine being with them 24/7? There's a company were some of the ...
August 01, 2013
Eye Opener TV
WPP's 24/7 Real Media Ad Platform Integrat...
Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad...
January 17, 2012
Watch London Zoo's Cutest Animals Live On ...
The London Zoo is now live streaming video of sea otters, meerkats and giant tortoises. Using new technology known as TV White Space and cameras in th...
October 10, 2014
Video Ad Units Must Be Interactive, Ari Bl...
Video is enjoying a huge surge in demand says Ari Bluman, president of 24/7 Real Media, a unit of WPP. He says in this interview with Beet.TV that 80 ...
April 16, 2012
Jameis Winston's Father Wants FSU to Provi...
The father of Florida State's Jameis Winston says the Heisman Trophy winner should get round the clock supervision.
May 13, 2014
Panashe's Steve Robinson Discusses WPP's 2...
Panache, the Los Angeles-based online video advertising services company has been acquired by WPP's 27/7 Real Media, the companies announced last week...
December 12, 2011
Chris Brown Wants to Be Followed 24/7
Chris Brown released his own app that lets you follow every step of the star all day, every day.
May 17, 2013
24/7's Jeff Marcus on Interactive Video Ad...
While the most common form of online video advertising is "pre-roll" advertising, meaning ad messages viewed before the requested video, one model tha...
November 24, 2010
Medical Breakthroughs: Hearing Your Heartb...
For one woman, every sound she heard was excruciating. Find out more about her big problem that was caused by something very small.
February 27, 2013
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