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Super Bowl Advertisers Are Changing Their ...
As Super Bowl advertising has evolved rapidly over the past few years, STRATA director J.D. Miller explains how companies are changing their playbooks...
January 29, 2015
How Super Bowl Advertisers Use Puppies to ...
Budweiser, GoDaddy and Animal Planet use puppies to promote their brands and products. Why is this Super Bowl staple so effective for advertisers?
January 28, 2015
At $4 Million Per 30 Seconds Advertisers G...
It's Super Bowl time - and advertisers are again hoping that viewers will be just as excited in what's happening off the field as on. This year, the c...
January 31, 2014
Kevin O'Leary: Here's Why I Wouldn't Buy S...
It's not the fact it costs $4 MILLION for 30 seconds, "Shark Tank's" Kevin O'Leary says there's another big problem when it comes to Super Bowl advert...
January 27, 2015
Watch the Contenders for Doritos' 2014 Sup...
Watch the five contenders for Doritos' 2014 Super Bowl ad. Photo/Video: Doritos.
January 06, 2014
Super Bowl Central: Epicenter of Super Bow...
Football isn’t only attraction in downtown Phoenix. Showcasing Super Bowl Central from every angle, Super Bowl Central is officially open in downtown...
January 30, 2015
The Best Apps for Super Bowl Sunday
The Super Bowl is just around the corner, and what better way to get pumped up for game day than with some of the best apps modern tech has to offer. ...
January 19, 2015
The Making of the Kia K900 2014 Super Bowl...
Laurence Fishburne explains the concept behind the Kia K900 2014 Super Bowl Commercial.
January 29, 2014
Super Bowl Ads: Anything Could Happen
Super Bowl advertisers are finally about to see their efforts play out on the industry's biggest stage Sunday night. But as they've learned in the pas...
February 02, 2014
Super Bowl Advertisers Seek Buzz on Social...
In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game....
February 03, 2012
Danica Patrick's New GoDaddy Commercial fo...
Danica Patrick's New GoDaddy Commercial for the 2014 Super Bowl is definitely not what fans were expecting.
January 22, 2014
Kia Showcases Sorento in Super Bowl Ad Aft...
As Kia returns with a Super Bowl advertisement for the sixth straight year, Kia vice president of marketing Tim Chaney explains what messages the auto...
February 01, 2015
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