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Sprint Eyes Social, Attribution, Mobile To...
How to amplify advertising in social channels is a key area of exploration for marketers, says Scott Zalaznick, VP of Digital at Sprint during an inte...
May 07, 2013
Harley Davidson Relies on Social Crowdsour...
Harley-Davidson has turned to customers for creative ideas by relying on crowdsourcing, says Mark-Hans Richer, Global Chief Marketing Officer for Harl...
May 07, 2013
The Weather Company Launches Twitter Video...
The Weather Company has launched the first Twitter video program for an advertiser, the Home Depot, says Mike Finnerty, VP, Web Products, in this inte...
May 15, 2013
Sarah Jessica Parker and Gwyneth Paltrow L...
Today's entertainment news: Gwyneth Paltrow, Sarah Jessica Parker, Hank Azaria and Nicole Richie launch web series for AOL. Heather Locklear finds lov...
May 01, 2013
IAB Readies Biggest NewFronts
PALM SPRINGS, CA - The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks,...
February 13, 2014
New York Times to Debut Video 'Channel' Sl...
The New York Times is organizing its video operation into topic channels and will soon make them available across its site, on Apps, via connected T...
February 05, 2014
The Huffington Post to Launch in Japan Nex...
The Huffington Post, which has expanded to a number of countries including the Canada, Italy U.K. France and most recently to Germany, will launch in ...
May 02, 2013
Sarah Jessica Parker and iJustine at the A...
YH is at the AOL New Fronts event in NYC to talk online digital content and viral videos with online celebrity iJustine, actress Sarah Jessica Parker,...
May 19, 2013
Blip Finds Upside from YouTube's Downsizin...
With YouTube's pulling back from the big investments in Web originals, which it announced last year, there are now many opportunities for Blip, expl...
May 12, 2013
Digitas CEO: Why Real-Time Advertising Mat...
While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising. In this conve...
May 07, 2013
Arianna Huffington: Real-Time Ads on Huff...
At the Digitas NewFront event last week, the Huffington Post and Digitas announced an arrangement by which the agency can activate real-time, native a...
May 06, 2013
Rapper Lupe Fiasco Discusses His Role at T...
In an interview taped at this week's WSJ NewFront presentation in NYC, Rapper/Entrepreneur Lupe Fiasco talks to the WSJ's Lee Hawkins about being name...
May 04, 2013
Woman Finds Peacock in Her Kitchen
Toast to SXSW With Austin's Signature Mexica...
RuPaul Shows Male E! Hosts How to Twerk
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