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Sprint Eyes Social, Attribution, Mobile To...
How to amplify advertising in social channels is a key area of exploration for marketers, says Scott Zalaznick, VP of Digital at Sprint during an inte...
May 07, 2013
Harley Davidson Relies on Social Crowdsour...
Harley-Davidson has turned to customers for creative ideas by relying on crowdsourcing, says Mark-Hans Richer, Global Chief Marketing Officer for Harl...
May 07, 2013
Digitas' Chief Creative Officer on Brand A...
Honesty, transparency and authenticity are the new trends in advertising, says Lincoln Bjorkman, chief creative officer of Digitas North America, duri...
May 07, 2013
The Weather Company Launches Twitter Video...
The Weather Company has launched the first Twitter video program for an advertiser, the Home Depot, says Mike Finnerty, VP, Web Products, in this inte...
May 15, 2013
Sarah Jessica Parker and Gwyneth Paltrow L...
Today's entertainment news: Gwyneth Paltrow, Sarah Jessica Parker, Hank Azaria and Nicole Richie launch web series for AOL. Heather Locklear finds lov...
May 01, 2013
What's New at the Digital NewFronts
Digital media brands haven't quite perfected the showmanship of the traditional TV upfronts. But there's no doubt that ad buyers are paying more atten...
April 29, 2015
How to Navigate the NewFronts
What’s a NewFront, you say? Well, you’ve heard of UpFronts, where TV networks “wow” advertisers with their exciting slate of new series for the upcomi...
April 29, 2014
Zenith's Zilberbrand on the NewFronts
The recently concluded Digital Content NewFronts stood out for both an array of quality, sophisticated programming and for the new opportunity to buy ...
May 14, 2015
Native Video Advertising Is Center Stage f...
Native advertising has become a central focus for revenue at The New York Times, according Chief Revenue Officer Meredith Levien in this profile artic...
May 08, 2015
AOL's NewFront: A Marriage of Media and Te...
For AOL, the NewFront was more than a slate of Web new original video shows, it was an integrated offering of media and technology with its programmat...
May 07, 2015
AOL Readies Documentaries with Endgaget, T...
As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Endgaget, TechCrunc...
May 06, 2015
Digital Video Planning Now Fully Part of M...
Digital video, once a sort of outlier in the media landscape whose value had to be "justfied," is now fully integrated as part of an agency's digital ...
May 05, 2015
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