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Varied Creative A Must For Multi-Screen Video|12|1
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Commentary: Varied Creative A Must For Mul...
Ad network Tremor Video inked its first deal for a brand to run spots across four screens with an extenison of a TV campaign, but marketers can go fur...
August 17, 2012
Google Reportedly Developing Multi-Screen ...
Google is reportedly developing a giant video display that is made up of smaller screens that come together like Legos.
October 04, 2014
TV Is the Trailer for Multi-Screen Campaig...
In a multi-screen advertising universe, what's the role of TV anymore? First amongst many but merely the seed for all, says one digital ad boss.
November 15, 2013
Ericsson Launches Multi-Screen Solution To...
At the IBC show in Amsterdam, Ericsson showcased new consumer insight and multi-screen solutions designed to meet the growing demand for social TV and...
September 19, 2012
Mobile Video Nearly Half of Collective Mob...
PALM SPRINGS, CA — Online video and mobile video are among the fastest growing categories at multi-screen video ad tech firm Collective Media, with mo...
February 25, 2014
Nielsen Exploring New Tools for Multi-Scre...
Nielsen is exploring a range of methods to better measure multi-screen viewing and the effectiveness of ads across platforms, says Dan Beltramo Execut...
October 16, 2012
Tablets Aren't Mobiles: Collective CEO App...
PALM SPRINGS, CA -- Many mobile ad spending numbers consider smartphones and tablets together. After all, each is more portable than a desktop PC. But...
February 25, 2014
Irdeto Offers Multi-DRM Choice For Multi-S...
In a world of competing technology standards, vying for lock-in, it can be tempting to back a favorite candidate. But one video tech firm is supporti...
September 15, 2013
Brightcove Aims to Aid 'Multi-Screen World...
Brightcove, a global provider of cloud content services, is trying to remove some of the complexity inherent in providing content to the breadth of de...
April 22, 2013
More Brands Integrate Social Into Owned We...
LAS VEGAS -- As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitc...
January 21, 2015
Multi-Screen Campaigns Drive Brand Lift by...
Advertisers can significantly boost awareness and engagement with ads by using multiple digital platforms, says Todd Bender, VP of Business Developmen...
April 13, 2012
Ashley Swartz on the Future of Marketing: ...
VIEQUES, PR -- In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder o...
January 30, 2014
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