Fashion meets tech at the Ralph Lauren Polo 4D experience in Central Park

Before you go, we thought you'd like these...
Before you go close icon

34 PHOTOS
Ralph Lauren
See Gallery
Fashion meets tech at the Ralph Lauren Polo 4D experience in Central Park
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: A general view of atmosphere at the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Peter Michael Dills/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Karolina Kurkova attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Kendall Jenner attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Actress Elizabeth Berkley attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Model Hailey Baldwin attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Rachel Zoe attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Karlie Kloss attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Ciara attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Ivanka Trump attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: (L-R) Model Bridget Malcolm, singer Ciara, and model Samantha Gradoville attend the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Model Daisey Lowe attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Model Hilary Rhonda attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Lauren Bush Lauren attends the Polo Ralph Lauren fashion show during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Craig Barritt/Getty Images)
NEW YORK, NY - SEPTEMBER 08: Model Lily Aldridge attends Polo Ralph Lauren For Women during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Brian Killian/WireImage)
NEW YORK, NY - SEPTEMBER 08: Models wearing Polo Ralph Lauren attend Polo Ralph Lauren For Women during Mercedes-Benz Fashion Week Spring 2015 at Cherry Hill in Central Park on September 8, 2014 in New York City. (Photo by Brian Killian/WireImage)
of
SEE ALL
BACK TO SLIDE
SHOW CAPTION +
HIDE CAPTION

Last night, fashion's elite gathered in Central Park to celebrate the launch of the Ralph Lauren Polo's first womenswear collection. Though it is certainly New York Fashion Week, the Polo show was no ordinary runway show. The "fashion event", as our invitation called it, featured a water-screen projection that towered above Manhattan's Central Park, bringing to life a holographic fashion show experience.
The scene in Central Park before the show started.

The fourth dimension was a five-foot wall of water spray that shot up out of Cherry Lake, smack dab in the middle of the park. Models strutted down the runway against changing backdrops of iconic locations in New York City, from the High Line to the Brooklyn Bridge, in an almost eerie, mirage-like effect. At the end of the show, Ralph Lauren watched alongside the crowd as a digital version of himself danced across the water to Fred Astaire's 'Fly Me to the Moon'.

Also in attendance were Anna Wintour, Karlie Kloss, Kendall Jenner, Karolina Kurkova, Miroslava Duma, and plenty of other notable editors, models, and celebrities. The 4D experience was the perfect fusion of fashion, art, and technology, and a lovely respite from the hustle and bustle of New York Fashion Week. The event, which also celebrated the grand opening of the first ever Polo flagship store on Fifth Avenue, will repeat the performance tonight, September 9th, at Cherry Lake in Central Park.

Read Full Story

From Our Partners