4 must-know tricks for keeping red hair vibrant

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By: The Beauty Experts at L'Oréal Paris

Red is undeniably one of the most eye-catching hair colors, and because of that, it often seems as if it fades faster than any other shade. Luckily, we've got the scoop on what it takes to keep this vibrant color looking its best. Because whether you come by your auburn strands naturally, head to the salon monthly or maintain your red hair color at home, we could all use a little boost of brilliance.

Trick #1: Take a Cold-ish Shower
One secret to superior brilliance is forgoing steamy, hot showers. Hot water can cause your hair cuticle to open up and allow the color to seep out. Instead, opt for a lukewarm setting and finish with a chilled drizzle. The cold water will help close the cuticle, leaving you with shinier strands.

Trick #2: Lather Up With the Right Shampoo
Help keep your locks from fading with a shampoo and conditioner specifically formulated for color-treated hair. The special formulas help prevent stripping color as they clean.

And a reminder, whether your hair's being colored at home or at a salon, you should wait to use any shampoo (color-safe or otherwise) for at least 24 to 48 hours after the color processing. It will help your hair hold the color longer.

Trick #3: Avoid Hot Tools
Kick curling and straightening irons to the curb (or at least use them a bit more conservatively). Overuse of hot tools can cause anything from split ends to major breakage. And the more your strands are compromised, the more your shade will suffer. If you simply MUST use hot tools, coating your strands with heat-protection spray first is a necessity (bonus if it has UV filters!).

Trick #4: Keep a Strict Touch-up Timeline
Everyone's roots grow in at different intervals, but generally, figure you've got about four to six weeks before your natural hair color gets really noticeable (or, about a half inch long). If you plan to recolor your roots while the new growth is still in the "heat zone," or the half-inch area closest to your scalp, it will help the color absorb and look most even. Also, remember to drag the color through to the ends of your hair only during the last few minutes of your color application. This quick overall coat will act like a glaze to revamp your existing color.
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