Having a PR professional handling your customer service doesn't always go smoothly. When a PlayStation controller peripheral missed its planned launch date, one customer with a pre-order contacted the manufacturer's
to see whether he would be able to get his product by Christmas. The resulting exchange
with Ocean Marketing's Paul Christoforo devolved into insults and name-calling ("Grow up you look like a complete
child bro," the rep writes at one point), and quickly spread on social networks and in the video game press. The manufacturer, N-Control, soon cut ties with the marketing firm and offered a $10 discount to everyone with a pre-order
, salvaging its standing among gamers.