"He likes it. Hey, Mikey!"
From 1971 to 1987, Life cereal ran an ad starring three young brothers, the most famous of which was Mikey, played by John Gilchrist
, who portrayed the usually-picky eater as loving Life cereal. Gilchrist also appeared in more than 250 commercials for such products as Pepto Bismol, Skippy peanut butter, and Jell-O. Today, contrary to the popular rumor that he died from a diet of Pop Rocks and Coke, he works as a radio advertising executive.Next: Top Ad Icon No. 6