Ever wanted to give a company a piece of your mind, but don't feel like filling in a customer service survey or writing a scathing review on Yelp? One Finnish company is aiming to take customer feedback and boil it down to its most basic elements: happy faces and sad faces.
I'd explain how HappyOrNot works, but it's pretty intuitive, and that's the point: When you check out or conclude some other business that involves a customer service interaction, you press a button to express how satisfied you were.
"It's a very simple and easy way [to give feedback]," said Todd Thiesen, sales director for HappyOrNot. "You understand it at a glance." More importantly, he says, the speed and ease of use makes customers a lot more likely to give feedback: About 20% of the customers will use such a terminal when given the chance.
If there's one downside, it's that it doesn't allow customers to be specific about what they did and didn't like. Management can find out many satisfaction statistics, but can't know why you hit the "sad" button. Still, Thiesen says companies using the system do see improvement in satisfaction levels over time.