Brand value: $114 billion
2012 rank: 3
Google's (GOOG) share price chart has been almost the mirror image of Apple's (AAPL) since last October, and it's been busy on the product and innovation front.
Developers, and a few in the media, have been given Google Glass to play with. The company has refashioned chat with Hangouts and launched a significant challenge to Spotify and other rivals with Google Play Music All Access.
Watch: Google's new products in 90 seconds
Little wonder, then, that despite some negative publicity about its tax affairs
in the U.K. the Google brand is worth 5% more than it was a year ago, making it the second most valuable in the world and overtaking IBM (IBM)
in the process.