Pct. negative rating: 41%
Over a 10-year period, the real estate industry's negative rating increased by 105% - an increase second only to banking. Additionally, the overall positive views have dropped by almost 20% since 2011 alone. Americans' low overall opinion of this industry is probably related to the mortgage crisis and the effects it's had on the economy in recent years. Newport has suggested that Americans are probably not reacting to individual, local realtors. Instead, respondents associate the industry with sub-prime mortgages, loans on loans, and robo-signing. That said, like lawyers, realtors are associated with often stressful situations, which might influence the public's bad impressions of the industry. In spite of its poor score, the percentage of Americans who perceive the real estate Industry negatively has declined since the Gallup survey last year, falling from 52% to 41%.
By Michael B. Sauter and Thomas C. Frohlich