Like Whitman at IBM, Marissa Mayer was appointed chief executive officer at Yahoo! (YHOO
) after a string of CEOs had jumped ship from the company. Yahoo! was struggling, and in 2011 its share price had dropped under $12, its lowest point since 2002. Morale was low, and the company looked to Mayer to save it.
Mayer, who was the 20th employee at Google (GOOG
), worked quietly during the first few months following her July 2012 appointment, trying to get the clearest sense of Yahoo!'s business and culture. Then, in February 2013, she made major waves by announcing a controversial telework ban. The era of Mayer had officially begun.
The telework ban sparked a national conversation on the value of being able to work remotely, and arguably brought Yahoo! more attention than it had received in years.
Since then, Yahoo! has enacted a string of tech mergers, each one more high-profile than the last. Its largest acquisition was the recent buyout of popular photo blogging platform Tumblr
, reportedly for $1 billion.
Yahoo!'s share price is the highest it's been in more than four years, and for the first time since 2010, the company saw an increase in its annual revenue. Mayer definitely has a long way to go, but she's had some impressive results thus far.