September Is the Cruelest Month - for Investors

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Trying to be a market timer is usually a losing proposition for investors, but some seasonal patterns are hard to ignore.

In the long history of the Standard & Poor's 500 index (^GPSC), September is the worst-performing month -- by far -- as big-time portfolio managers return from their summer vacations. The index has averaged a decline of more than 1 percent in all of the Septembers since 1928. That includes the worst monthly performance ever, a nearly 30 percent plunge in September of 1931. By the way, the market ended that month at 9.71; it started this month at a record high 2003.37.

Since 1928, the S&P has posted gains 39 times in September, lost ground on 46 occasions and once ended the month unchanged.

"If I was a shorter-term investor, I'd look at that trend," said Howard Silverblatt, senior index analyst at S&P Dow Jones Indices, "but not if I'm in for the long term. It depends on what your time frame is."

The Worst Septembers

Just this century we've seen four of the market's worst monthly plunges come in September:
  • 2001, down 8.2 percent.
  • 2002, down 11.0 percent.
  • 2008, down 9.1 percent.
  • 2011, down 7.2 percent.
The loss in 2008 included the market meltdown on Sept. 29, when the Dow Jones industrial average (^DJI) plummeted 777 points and the S&P lost 106.

So should these numbers tell us anything about how we should adjust our investment portfolios right now? Probably not a lot, but analysts say that investors might want to be a little bit cautious right now, especially because the S&P 500 is at an all-time high after a five-year bull market run that may be getting tired. Many believe the market is due for a pullback, but that doesn't necessarily mean we'll get one any time soon. There's also growing worries that the mounting geopolitical concerns in Ukraine, Syria Iraq and elsewhere could rattle the markets here and abroad.

The Worst Days in October

If you want to look out over the next 60 days, October also causes lots of anxiety for market historians. While the S&P 500 averages a small gain (up 0.4 percent) historically, many of the market's biggest one-day crashes have come during that month, including three of the 10 biggest losses ever:
  • Oct. 26, 1987 -- down 20.5 percent.
  • Oct. 30, 1929 -- down 12.5 percent.
  • Oct. 6, 1931 -- down 12.4 percent.
You can see why October is not so affectionately known on Wall Street as the 'jinx month." However, October also has marked the end of bear markets on 11 occasions, most recently in 2002. Many investors think October is a good time to buy stocks, ahead of the big gains we often see in December and January, which are traditionally two of the best performance months of the year.

Silverblatt also notes that market volatility has been extremely low over the past few years, so "any volatility that hits today is going to be difficult for investors to swallow."

17 Tips for Saving on Back-to-School Shopping
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September Is the Cruelest Month - for Investors
These days, many schools list the supplies they expect you buy on their website. That will help you get organized, and keep you from having to guess what the teacher expects your child to have. Use the list to stay disciplined and avoid making impulse buys. Also, don't forget to budget for after-school activities, athletic fees and equipment.
Make sure you control the expectations game with your kids before your get to the stores -- otherwise your purchases can easily get out of hand. Have that parent-child chat in advance, and determine which items are necessities and which are go on the "wish list." Doing this could reduce some in-store stress when your offspring starting dumping items into the shopping cart.
Before hitting the stores or logging in online, do an inventory of your own shelves. You'll probably find lots of notebooks, binders and other items that have plenty of life left in them.
Just as with holiday shopping, all the major retailers are trying to lure you in with "doorbuster" specials. Those loss-leaders can be real bargains, if you avoid loading up on all of the other items that are not on sale. You might find great deals on pens at CVS (CVS) or Walgreens (WAG), for example, but most of their other back-to-school items are priced considerably higher than you'll find at big box retailers such as Walmart (WMT) and Target (TGT). Some sale items are incredibly cheap, such as notebooks for just 17 cents.
It pays to wait for the end of August when summer clearance sales and back-to-school promotions converge. Labor Day sales are among the best times to buy electronics, including laptops. The best shopping days of this season will run from Aug. 27 through Sept. 1 (Labor Day).
If you have the time and the inclination to spread out your shopping over several weeks and by going to more than one store or one website, you can save a bundle. Follow the ads online and in newspaper circulars from week to week, and jump into action when you spot a really good deal.
If you don't have the time or energy to hop from one place to another to take advantage of all of the best sale days, go to Walmart or Target and get just about everything you need at reasonable prices -- either in the store or online. Walmart offers 30 percent more back-to-school items online this year compared to last year. Both big-box chains are offering price matching programs, some of which you can still use after making your purchase. At, you can enter an ID code listed on the in-store receipt and get a gift card rebate if the company's prices were more expensive than advertised prices at competitors.
Sixteen states are offering a back-to-school sales tax break this year, down from 18 that did so in 2013. The savings of between 3 percent and 7 percent usually applies to clothing, footwear and some big-ticket items such as computers. However, don't be lured into buying something that you wouldn't ordinarily purchase just because you can save on the taxes.
Parents are spending just as much, if not more, online this back-to-school season as they are in brick-and-mortar stores. Amazon (AMZN), of course, is the elephant in the online room. A recent survey by found that Amazon offered competitive prices, especially on items that cost less than $10. One caveat: Many free shipping offers are tied to a certain level of spending. Don't let those free shipping offers force you to spend more than you planned.
It seems like almost every day, new apps arrive that are designed to help you find the best deals, compare in-store prices and make shopping lists -- and they're free. Shop Savvy Barcode Scanner allows you scan an item's barcode and find prices from other stores and online sites. Other apps to check out include FavadoThe FindShopAdvisorSaleSorter and PriceGrabber. Some stores also offer their own app, such as Target's Cartwheel. All are available on iOS and Android.
No, your sixth grader probably won't fit into most of his or her fifth-grade wardrobe, but some of those hand-me-downs from their older siblings will still be looking good. And don't be afraid to ask friends or relatives what they have that their kids have outgrown. Also, when you go through your own stuff, you may find bushel or two of clothes you can sell at the local consignment store. It takes limited effort on your part, and when your items sell, you pocket 30 percent to 50 percent of the sale price.
No need to rush: You don't have to buy an entire school wardrobe before the start of first period. Buy up summer sale items between now and Labor Day, but wait until the end of September or early October to shop for fall clothes. You can not only capture sale prices on both, but your kids will have time to see what their friends are wearing, and you'll avoid buying some items that they'll never be caught dead wearing.
You'll always want the option of returning an item. You may find that your kid doesn't need it after all, or that the blouse doesn't look as good at home as it did in the store. Know how long you have to return an item to a given store, and keep your receipts organized. Also, some stores allow shoppers to bring an item back and get a price-differential refund if it gets marked down after you left the store.
We want our kids to dress as well as their friends do, and to have the newest and fastest electronics. Know when it's OK to skip it: You may find that the latest laptops cost hundreds of dollars more than the just-previous versions, but that you don't really need all of the newest bells and whistles. Also, buying a refurbished laptop could save you a bundle.
Buying a dozen boxes of No. 2 pencils can be cost-efficient -- if you run an office. If not, you're over-buying just to save a few pennies per item, but in the end you're wasting money. Don't buy in bulk just for the sake of deal.
This is good advice 365 days a year. Don't put anything on a credit card if you aren't certain you'll be able to pay it off in full when the bill comes. Any savings you reaped by being a smart shopper will disappear into the APR. Also, avoid the temptation to sign up for store credit cards, unless they offer you rewards well beyond the initial purchase discount.
Staples (SPLS) may not have the best price on everything, but it has a fantastic offer right now -- a 110 percent price match guarantee. It will match the advertised price of any in-store or online competitor, and give you back 10 percent more. This offer is good for 14 days from the date of purchase.

Old Navy (GPS) has jeans starting as low as $8 and T-shirts starting at just $4.

Dollar stores offer some of the best deals around, especially if you search for their coupons.

Kohl's (KSS) also offers lots of coupons and usually marks down prices on the second and fourth Saturday of each month.
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