Frito-Lay's chief marketing officer, Ram Krishnan, told The Associated Press that the winning flavor reflects how America tastes are changing to include more ethnic food. "We're kind of getting into a new flavor territory," Krishnan said to the AP. "When I went to school, Mexican food was exotic."
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Other flavor winners internationally have included Pizza in Saudi Arabia, Sunday Roast in New Zealand, Shrimp in Egypt and Pickled Cucumber in Serbia.