Wasabi Ginger Wins Lay's Potato Chip Contest

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Wasabi Ginger Wins Lay's Potato Chip Contest
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Wasabi Ginger Wins Lay's Potato Chip Contest

Read on to learn about Lay's newest flavor.

The Do Us a Flavor contest began in the U.K. before being launched in 14 countries and coming to the U.S. last year. This year the winning flavor is Wasabi Ginger.

Image Credit: Facebook via Lay's

Frito-Lay's chief marketing officer, Ram Krishnan, told The Associated Press that the winning flavor reflects how America tastes are changing to include more ethnic food. "We're kind of getting into a new flavor territory," Krishnan said to the AP. "When I went to school, Mexican food was exotic."

Image Credit: Getty Images

Other flavor winners internationally have included Pizza in Saudi Arabia, Sunday Roast in New Zealand, Shrimp in Egypt and Pickled Cucumber in Serbia.

Image Credit: Getty Images

The fans who picked the top four flavors will receive $50,000 each.

Image Credit: Facebook via Lay's

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Lay's Do Us A Flavor contest has announced a winner. Beating out Cheddar Bacon Mac and Cheese, Cappuccino and Mango Salsa, Wasabi Ginger has been announced the winner.

The contest allowed fans to choose a new flavor. The top four flavors hit stores so that fans could sample them, and the parent company, PepsiCo, said that one million total votes were cast.

Check out the slideshow above to learn more about Lay's Do Us a Flavor contest and the winning flavor.

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