Taco Bell Goes Dark to Launch New Mobile Ordering App

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Taco Bell Goes Dark to Launch New Mobile Ordering App
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Taco Bell Goes Dark to Launch New Mobile Ordering App

Taco Bell blacked out its website and social media as part of a bold campaign to promote its new mobile ordering app that is launching today. Read on for more details.

Image Credit: Bloomberg via Getty Images

On its website and social media, Taco Bell is solely promoting its new app today. They declare that the new way to Taco Bell is #onlyintheapp.

Image Credit: Taco Bell Facebook

Taco Bell is the first national fast food chain to launch mobile ordering at this scale. Customers nationwide can place orders and make payments on their smartphones, and the orders can be picked up at the drive-thru window or in the restaurant.

Image Credit: Joe Raedle via Getty Images

According to USA Today, the new app will allow customers to order every ingredient available on the menu and may even offer special menu items only available on the app.

Image Credit: Bloomberg via Getty Images

Brian Niccol, president of Taco Bell, told USA Today that a loyalty program linked with the app will launch early next year.

Image Credit: Don Emmert via Getty Images

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Have you noticed that the Taco Bell website and social media accounts have gone dark today?

The fast food giant launched a bold campaign to promote its new mobile ordering app going live today. Social media are abuzz with news that Taco Bell's website, Twitter, Facebook and Instagram have gone dark, taking its 10 million Facebook fans and 1.4 million followers on Twitter into the darkness with it.

The new mobile ordering app launches today, and Taco Bell is the first large fast food chain to offer mobile ordering at this scale. Customers nationwide will be able to use their smartphone to order food ahead of time and pick it up at the drive-thru window or in the restaurant.

While it may seem drastic, it's not a permanent blank slate. It seems Taco Bell is keeping its 40,000 tweets safe in a private account.

Check out the slideshow above to learn more about Taco Bell's new mobile ordering app.

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