Starbucks Opens New Mega Store with Roastery

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Starbucks Opens New Mega Store with Roastery
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Starbucks Opens New Mega Store with Roastery

Starbucks opened its doors to its first Reserve Roastery and Tasting Room in Seattle! Take a peek inside the gigantic working roasting facility.

Image Credit: Bloomberg via Getty Images

"This is all about elevating the experience, beyond any coffee experience, or retail experience, anywhere in the world," Starbucks CEO Howard Schultz told CNN. "I wanted to ... create this multi-sensory experience with theater, romance, drama."

Image Credit: Bloomberg via Getty Images

According to USA Today, bagged coffee starts at $16 pound and a cup of coffee ranges from $3 to $8. You can also try a flight of three cups of coffee at the Coffee Experience Bar for $15.

Image Credit: Bloomberg via Getty Images

The new store has a food menu created by James Beard Award-winning chef Tom Douglas that includes seasonal pizzas, pastries, sandwiches and more, reports Business Insider.

Image Credit: Bloomberg via Getty Images

The store also sells a variety of merchandise, like hand-blown drinking glasses, waxed canvas aprons and even an Italian-made espresso machine!

Image Credit: Bloomberg via Getty Images

It's a bold move from Starbucks, symbolic of the company's wave of changes including its new dinner menu, mobile payment program and next year's planned delivery service.

Image Credit: Bloomberg via Getty Images

According to Business Insider, future Starbucks Reserve cafés are expected to open in cities like New York City and Washington, D.C., and 100 more locations are planned in the coming years.

Image Credit: Bloomberg via Getty Images

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This is not your ordinary Starbucks store.

The coffee company just opened the doors to its first Starbucks Reserve Roastery and Tasting Room in Seattle, Washington. It's a one-of-a-kind facility that operates on two floors and is 15,000 square feet. Described as the "Willy Wonka of coffee" by Starbucks CEO Howard Schultz, the new tourist attraction provides a unique experience for visitors to see a working roasting facility. Schultz tells CNN, "I wanted to ... create this multi-sensory experience with theater, romance, drama."

Visitors can see, hear and smell beans as they travel from the loading bay to roasters to coffee bean storage silos through overhead transfer tubes, reports USA Today. Then, they can taste the coffee at the Coffee Experience Bar, where master brewers demonstrate brewing techniques.

It's a bold move from Starbucks, symbolic of the company's wave of changes including its new mobile payment program being tested in Portland, Oregon and next year's planned delivery service.

Check out the slideshow above to discover more about the new Starbucks Reserve Roastery and Tasting Room.

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