Is Starbucks Entering the Food Truck Business?

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Is Starbucks Entering the Food Truck Business?
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Is Starbucks Entering the Food Truck Business?

Read on to discover more about the mobile trucks Starbucks is testing.

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The first of the trucks can be seen on the Arizona State University campus in Phoenix now. Another will begin service at James Madison University in Virginia on August 25, while the third will be parked at Coastal Carolina University in South Carolina starting on September 18.

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This is a pilot test, and according to the The Seattle Times, if it succeeds that means students on campuses throughout the country may be able to eventually grab their coffee on the go from a truck.

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According to Bloomberg Businessweek, there are around 11,500 Starbucks outlets in the United States, but only 300 of them reside on college campuses. These food trucks could change the fact that many college students are grabbing their coffee and snacks at other locations on their campuses.

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This isn't the first time Starbucks has tested out going mobile. Last November, the company unveiled their first store location to live on a train, which was in Switzerland.

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Starbucks has made more than one exciting announcement recently. Last week, the coffee chain delighted many of its Pumpkin Spice Latte fans with the news that the seasonal drink would be appearing much sooner than most anticipated.

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For those exhausted college students who can't stay awake in class without their morning cup of joe, this recent Starbucks announcement will be very welcome news. The company announced that it will be testing mobile trucks on three college campuses this fall!

The truck offers menu very similar to the one at their stores, including those food and drink items you're familiar with. The truck is operated through Aramark. Of the new addition to the Starbucks franchise, Cathy Schlosberg, Vice President of Marketing for Aramark Education has said, "We believe the Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet our student body wherever they are in their busy days."

Check out the slideshow above to discover more about Starbucks' new mobile trucks, including where you can find them!

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